Prajyot is easily one of the most impressive people I've met here in Goa. Shout out to @AlokSoni , @hemanshujain , @ashaonthebeach and everyone else who connected us a few days ago. #GoaITDay https://t.co/CT4JXuswwa
Engage, Enlighten, Encourage. Golden Rule of Social Media Marketing.
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“Two-thirds of social media’s potential value lies in improving collaboration and communication within and across enterprises” – McKinsey @McKinsey#SocialMarketingGyaan
Every offline business needs to have an online presence with a strong brand image to drive traffic, be it online traffic and offline footfall.
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“If you think it’s expensive to hire a social media professional, just wait until you hire an amateur” – Stuart Davidson @StuartJDavidson#SocialMarketingGyaan
In a marketplace filled with competition, it becomes essential to build a strategy driven by data and target consumer behaviour.
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Good design intrigues. Great user experience sells. Consumer behaviour has changed, with focus now is on enticing all their senses for a positive brand recall.
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“Social media is about the people! Not about your business. provide for the people and the people will provide for you” – Matt Goulart #SocialMarketingGyaan
The power of social media has the potential to ignite exponential growth instead of linear growth.
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Likes and views on social media are not indicative of a strong brand presence. The key focus is on the metrics related to engagement & value addition through permission marketing.
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“Turning potentially negative situations into positive ones was one of the biggest opportunities social media offered SMEs” – Kaylene Moore #SocialMarketingGyaan
“Let’s build it, customers will come”…. does not hold true in a competitive environment.
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Content isn't going to be the deciding factor if you want to win a highly-competive space. Optimised content is what will make the difference.
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“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers” – Bryan Weiner #SocialMarketingGyaan
Social media is more about sociology and psychology than technology.
Reach us at [email protected] to employ strategies driven by these foundational pillars to grow social media presence.