Fairing

solving attribution for thousands of brands via in-moment hdyhau surveys.

[Julian @JuliansDigital]

Gifts can turbocharge your offer.

Here's the question we ask to find out exactly what our customers want:

"What gift (it could be anything) would you be excited to receive with your order at {{BRAND}}?"

Run this on your post-purchase survey.

We use @FairingData.

Take the insights and use them in your bundles and popup, watch AOV and email collection rates jump.

Sometimes the most common answer is a random one, a great opportunity to surprise and delight.

Also a great opportunity for cross-promotions with other brands.

[Paul J @pauljauregui]

I recently took an AXE to many Shopify apps. These are still in the arena with me:

✅ @klaviyo (email) — $$$
✅ @triplewhale (so much) — $$
✅ @aftersell (Upsells) — $
✅ @FairingData (PP surveys) — $
✅ @juniphq (reviews) — $
✅ @app_archive (influencer creative)
✅ Kite by @SkaiLama (GWP)
✅ Data Export IO: Reports
✅ @a2xaccounting (accounting stuff)

Plus a ton of @Shopify essentials, of course, like Translate & Adapt and Bundles and many more.

🪦 RIP to the fallen.

[Fairing @FairingData]

@jcwinter @KnoCommerce @triplewhale On a slow Friday last year, we trained a custom GPT to do just that, but also point out potential biases in your survey design... https://t.co/t2HPnq9UtJ

Love the super tight feedback loop you're suggesting here!

[Fairing @FairingData]

Drop by booth SU 6 at Shoptalk and learn more about the latest in zero party attribution!

[Fairing @FairingData]

🌎🌍🌏 Automatically ask attribution questions in your customers' native language today with Fairing's latest Language Translations feature. Now available for all 21 Shopify-supported languages, and all 183 ISO 639-1 languages.

https://t.co/sm6p6gAzVe

[Tyson Drake | Fractional CMO @tysondrake]

Discovery

We already had months worth of customer survey data from @FairingData asking “Where did you first hear about us?”.

We learned that 20% - 25% of 1st time post-purchase survey responders answered YouTube.

[Fairing @FairingData]

It might be time for these brands to add a "Girlfriend" option to their HDYHAU survey. But we'd be okay with just a "Friends and Family" option, too.

[Fairing @FairingData]

Happy Valentine's Day to every boyfriend out there...except #4.

[Fairing @FairingData]

Fairing surveys ~150M orders a year. Needless to say, things get a little ... interesting ... around this time of year. Here are some of the weirdest (and real!) HDYHAU answers we've seen in the lead up to Valentine's Day.

[Fairing @FairingData]

🤝Network = net worth 💰Brands like Caraway Home are using both Fairing and @disconetwork on their order confirmation pages to see up 5X in ROAS. Learn more about our latest partnership here.
https://t.co/K4W70bd9IH

[Fairing @FairingData]

A heartfelt "thank you". Fairing's 2023 milestones were not possible without our customers and partners. Stay tuned for a sneak peak at our plans for 2024!

https://t.co/3XBaTHwlA8

[Fairing @FairingData]

People over Pixels:
We launched our pioneering Customer View and Live Feed features in 2023—giving DTC brands a real-time pulse check on customer insights as they happened.

Learn more about Fairing's 2023 here: https://t.co/amcqmlmQ07

[Fairing @FairingData]

8️⃣0️⃣0️⃣,0️⃣0️⃣0️⃣ questions were created in Fairing in 2023

Learn more about Fairing's 2023 here: https://t.co/iDobQZc1eQ

[Fairing @FairingData]

In 2023, Fairing set new standards for data cleanliness in the direct-from-consumer space, enabling customers to reclassify over 80,000 responses and introducing our auto-suggest feature.

Read more about our Year in Review here: https://t.co/I5ytU2lKEm

[Fairing @FairingData]

Backend Breakthroughs:
Leveraging Elixir let us handle over 140,000 requests per second during the busiest moments of 2023—without breaking a sweat!

https://t.co/VSLCIyZEtq

[Fairing @FairingData]

We celebrated 9️⃣ new integrations in 2023:
Google Sheets, TikTok, Segment and Yotpo topped the list. How many destinations do you send Fairing data to? The answer coming soon to an inbox near you ⌛

[Fairing @FairingData]

❓150M customer orders surveyed
🛍️$20B in GMV
🚢100+ features and updates shipped

Thank you, Fairing customers, for a great 2023. Check your inbox for a little surprise from us 👀

Read more about Fairing's 2023 here:
https://t.co/Eec2lzdQvf

[Fairing @FairingData]

Direct-from-consumer data FTW! Fairing is delighted to be included in the latest batch of TikTok Marketing Partners, alongside Kantar, Nielsen, and Rockerbox. Get in on the fun — get up to $5,000 in TikTok ad credits — read the blog for a quick how-to!

https://t.co/QsO3fMH4I5

[Matt Bahr @mattrbahr]

We'll hit the million order mark around noon today! AOV around $175. And kudos to the @FairingData team, db load hovering around 4% allowing us to handle all the spikes!

[Fairing @FairingData]

Lunch and Learn with us — Fairing CEO Matt Bahr shares about the wave of consumer data ($7.5B worth) that's about to hit Shopify during BFCM, and what brands can do to harness it. Today, at 1pm ET.

https://t.co/nUNuHV4G6C