Hi, I’m Faith 👋
A digital marketer passionate about helping brands grow through creative content, social media, and strategy.
Follow for marketing tips, insights & my growth journey.
#DigitalMarketing#FaithDigitals
On becoming a digital marketer
Week 2 into the digital marketing class and I can tell you that it’s an insightful class. I will be sharing what I learnt as usual on her, feel free to ask questions.
Today’s class is all about social media marketing
4: Measuring Effectiveness: check analysis, insights.
Social Media Management Tools
1. Scheduling and management tools: buffer, hoot suite, Zobo
2. Content creation tools: Canva, CapCut,
3 Analytics and monitoring: Google analytics, Meta business suite
2. Story telling technique: this is sharing stories about your brand, customer success, personal narratives,educational guides
3. Best content strategy practices
⏺️ Align voice and story telling
⏺️ Audit existing content
⏺️ create an editorial calendar
How to build a content strategy
✴️ Develop your brand voice: medium through which the unique personality and brand’s core identity is communicated
✴️creating content: the core story element of creating content are;
Character, conflict, resolution, evaluation
Social media marketing is the use of platforms like Facebook, instagram, X, TikTok to build awareness, drive engagement and increase conversion.
When choosing the right platforms, you should focus on target audience, business goals and content strategy.
We had our second class of the digital marketing and I’ll be sharing few things I learnt from the class
Our tutor taught us how to position yourself online by being authentic and by reflecting your values, qualifications and attributes
And some tips she gave are:
Lastly, she showed us how to open a LinkedIn account and how to optimize your LinkedIn profile.
Today’s class was really insightful and informative. A big thanks to tutor Toyosi and @HerTechAfrica for the opportunity to learn
Reels
She went ahead to further teach us how to create a professional email and how to optimize your email profile by using your name or brand name rather than a nickname and to add a professional picture where necessary.
How to optimize your social media profiles
1. Profile optimization
2. Creating high converting quality content.
She went ahead to list the 2 types of content which is visual-graphic content; pictures in form of post and carousels and audio visuals in form
To improve visibility, engagement, and reach. It involve strategic actions like optimizing your profiles, creating and sharing high quality content with relevant keywords and hashtags, and engaging with the audience to build a stronger online presence.
Create a personal portfolio
Highlight your unique value proposition
Define your goals and audience
Share valuable content
She also taught us social media optimization (SMO). SMO is the process of improving your social media profiles and content