"The Emerging Sponsorship Opportunity In Women’s Professional Sports", sees a discussion about brand, property, and athlete sponsorship opportunities, in the context of the growth of women’s professional sports.
Watch the webinar: https://t.co/CRSzLGTXVv
#sportmarketing
Justin Toman, Head of Sports Marketing at @PepsiCo, spoke for brand marketers everywhere when he wondered aloud, “How much more product am I selling because I have partnership XYZ?”
Read more: https://t.co/crhTIEnPlt
#sportmarketing#sponsorshipmarketing#sportsponsorships
“There’s a paradigm shift on the way toward bottom of the funnel metrics [...] more pressure to justify every dollar that is spent”
Watch the full webinar, 'What Sports Marketing Strategies Have The Largest Impact on Retails Sales?': https://t.co/Zq8AU69Ury
With 3 @NFL naming rights deals expiring in the next 3 years, and the @BuffaloBills building a new stadium, we decided to take a simplistic look at which teams were giving brands the best bang for their buck when it comes to naming rights.
Infographic: https://t.co/83dBwqhVsk
Sport partnerships are not an "if you build it, they will come" proposition for brands. Here are some some common mistakes in executing sponsorship strategies, with some examples on how to avoid them.
Read more: https://t.co/HS4ETXNjNg
#sportmarketing#sportsponsorships
“A combination of three things—live in-stadium activation, interesting mobile digital activations, and an in-store activation. Then, you get an actual sales lift in-store.”
Read more: https://t.co/gxJoLfkbaM
#sportmarketing#sponsorshipmarketing#sportsponsorships
Pulling back the curtain on how we continually refine the FanAI dashboard for visualization and customization, in this article by Travis Dunn, Senior Frontend Engineer | R&D at FanAI.
https://t.co/0kJcFL2ONa
#sportmarketing#sponsorshipmarketing#sportsponsorships
PANEL PRESENTATION: “Driving Innovation Through Data Analytics & Metrics - How Transforming Sports Sponsorship Measurement Can Influence Your Brand Spending” featuring @PepsiCo, @OMD_USA, and FanAI.
https://t.co/KcxzZ0xJQx
#sportmarketing#sportsponsorships
Most sponsorship professionals cite direct revenue growth as the most important outcome. However, a large portion grade their organization poorly on using data to understand themselves, their market, and their fans.
Full infographic here: https://t.co/AxDoNmJTrZ
As festivals and sporting events return after two years of cancellations, brands are once again investing in sponsorships, and @catalina and FanAI are helping overcome challenges that come from trying to measure their results.
https://t.co/Rbthl4ZrSW via @streetfightmag
“Being able to share our case study with the sport industry in a forum like the @SBJ Brand Innovation Summit - It’s like sharing academic research. Once you share it, it helps the industry’s body of knowledge."
Read the full story: https://t.co/crhTIEnPlt
How can brand marketers connect to & measure impact of live event sponsorships on real customer transactions? Check out our new @fanai partnership, via @streetfightmag: https://t.co/TboyYIBBop #marketing
Watch the panel discuss sports sponsorship marketing making a fundamental shift in measurement towards business metrics, and how that arms brands with information to save money and enhance sports sponsorship activation.
https://t.co/6uhxZ1BT1b
#sportmarketing#sportsponsorships