Sold Out in Seconds: How Kendall Jenner, Rosé and MrBeast Create Consumer Obsessions
For its inaugural 2026 list of the best star-driven marketing campaigns, THR rounds up the viral launches, collaborations and ads that cut through the noise, drove the cultural conversation and got the world talking — and buying.
Levi’s was already running on a high after Beyonce’s Reiimagine campaign (which played off her hit, “LEVII’S JEANS”), when its derriere-focused collab with Blackpink’s Rosé debuted. Part of the global “Behind Every Original” campaign, the partnership was announced in a 2026 Super Bowl spot (the clothing company’s first in 20 years) and included an Instagram post that garnered 1.3 million likes (the most in Levi’s history) and a documentary-style video on the K-pop superstar. The 29-year-old singer sported custom Levi’s looks at Blackpink shows that were later put on display at the brand’s flagship in the Harajuku district of Tokyo, attracting thousands of fans. And when Levi’s added “As Seen on Rosé” labels to its ’90s-inspired trucker jackets and boot-cut jeans, those pieces flew off shelves, too.
🔗:https://t.co/pruY7KUkeg
#ROSÉ_toxictilltheend #rosiebyROSÉ #ROSÉ_rosie #rosesarerosie
10 years ago today, ROSÉ was introduced to the world as the final member of YG’s new girl group, BLACKPINK.
— She debuted as the group’s main vocalist and lead dancer, then went on to become one of the most successful and influential K-pop artists of all time and a global superstar, and the rest is HERSTORY.
From @.onda, the director of ROSÉ for Puma H-Street campaign:
“built a surreal world with @.puma and @.anomalylondon to bring back the H-Street from the archives! starring the lovely @.roses_are_rosie . this was the original pitch for this campaign and happy it was brought to life with the help of everyone.”
ROSÉ becomes the first female K-pop act in history to earn a 5× Platinum certification in the US, as “APT.” reaches 5 million units sold.
The song also ties as the highest-certified by a K-pop act in RIAA history.
"APT." — ROSÉ & Bruno Mars has surpassed 2.5 billion views on YouTube in just 584 days! 🏆
🥇 Fastest MV by an Asian Act in history
5️⃣ Fastest MV overall in global history