Last year, our first survey on the state of D2C caught the gaming industry standing right at the edge of a shift in monetization strategy.
This year, the shift already happened. D2C is not an experiment or an edge play anymore. Download the 2026 Report: https://t.co/nyhGcl11wY
If your audience is US-based, this is a familiar checkout many of your customers may already use.
Turn it on through your FastSpring account rep. Learn more here: https://t.co/hX2gBWZHao
Cash App Pay is now live on FastSpring in the US. Younger generations are increasingly skipping traditional bank branches and doing their everyday money management through apps which let them send, receive, and spend money from their phones. https://t.co/hX2gBWZHao
Cash App is also supported for FastSpring's One Click Pay, which helps returning customers to convert even faster without the need to re-authenticate the transaction again on Cash App, on an average it took 12 sec for an returning customers to complete the purchase
Whether you build games or apps, and whether you’re just exploring D2C or already scaling it, our team would love to talk through what that could look like for you. https://t.co/fwCJATvSUD
Our Executive Symposium opened up the @mobidictum_tr Conference week in Istanbul with a genuinely engaged crowd: leaders from across games and app, together for an evening on what’s actually allowed with D2C and where the rules are going.
Istanbul sits in one of the fastest-growing slices of the industry, and the conversations had this week keep proving it.
Now we’re even more excited to be on the ground for the main event tomorrow as a Gold Sponsor of the Mobidictum Conference.
We've published the full implementation in a public Git repo to take the guesswork out of it.
Full walkthrough and repo: https://t.co/jnpY6mdl1v
Talk to our Solution Engineers: https://t.co/57bpYBArVd
80% of top-grossing games already sell D2C. As of October 1, staying compliant on Google Play just got a few steps more involved.
The good news for publishers: More freedom to sell direct, more of your revenue kept, better deals for your players. https://t.co/jnpY6mdl1v
And because every order runs through FastSpring as a merchant of record, tax, regional compliance, fraud screening, and payment coverage are all handled at checkout in the player's currency. None of it built by you.
@pgbiz -How direct checkout cuts the steps players don't want and lifts conversion
-How to drive web store behavior without touching your prices at all
-Why there's no universal playbook, only principles to build from
If you're building or scaling a web store: https://t.co/9q5B6fUAbq
Only 2-3% of players ever spend in a mobile game. Asking them to step outside the app to make that first purchase is the hardest ask in D2C. Price it wrong and you can destabilize the in-game economy you've spent years building.
In a new piece for @pgbiz our Head of Gaming, Chip Thurston, breaks down how publishers should approach pricing, packaging, and incentives for D2C, starting with the economy first:
-Why more entitlements consistently beat discounts in A/B testing