Everyone is hiring creative strategists.
Why?
Not only because everyone needs a good CS.
But because no one is training them correctly.
So they hire a bunch, all of them suck, so they need to hire again and it is a never ending cycle.
You just hire a decent CS and train him correctly and he will print for you.
Stop looking for a killer for a $4k retainer lol.
It might seem like more work but if you think about it, not having to constantly look for a better CS will save you a bunch of time.
DTC CAC is up 40 to 60% since 2023.
Your creative isn’t competing for clicks anymore.
It’s competing for margin.
Write like the P&L is watching. It is.