Simon Gordon

Ramblings. Work stuff at @BernsteinBuzz

[Simon Gordon @Feehary]

@dieworkwear I don’t know who the new designer is at Banana, but they sure love suede.
This was the steal of the century: https://t.co/iU87MiJOr9

[cinesthetic. @TheCinesthetic]

Seeing the Pink Panther main theme performed live is unreal. Henry Mancini conducting, Plas Johnson on sax like the original recording, and the Terry Gibbs Band locking in behind him.

Film music history happening in real time.

[Wodehouse Tweets @inimitablepgw]

It is a good rule in life never to apologize. The right sort of people do not want apologies, and the wrong sort take a mean advantage of them.

[Simon Gordon @Feehary]

@SW_Help @antell_han22212 Hi, can I expense a taxi please? To Guildford? Can’t get on any train

[cinesthetic. @TheCinesthetic]

Sneakers (1992) got buried by a goofy title and clumsy marketing, but underneath it is a ridiculously well cast, sharply written caper with real wit and gorgeous early 90s craft. People are only now catching on to how good it always was.

[Tom Gauld @tomgauld]

My latest cartoon for @guardian books #manosphere

[Simon Gordon @Feehary]

@SW_Help can I take a taxi to Guildford from Waterloo? Been waiting a long time

[Simon Gordon @Feehary]

@SW_Help found in 5.50 from Guildford to Waterloo. Will hand to guard

[cinesthetic. @TheCinesthetic]

the 80’s.

[Simon Gordon @Feehary]

@SW_Help Waterloo

[Simon Gordon @Feehary]

@SW_Help So I can book a hotel and you’ll pay for that?

What exactly do you expect me to do?

[Ad Professor @The_AdProfessor]

24 lessons from David Ogilvy:

1. Search all the parks in all your cities; you'll find no statues of committees.

2. The best ideas come as jokes. Make your thinking as funny as possible.

3. You are advertising to a moving parade, not a standing army.

4. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.

5. Remember you are a human being writing to another human being. Neither of you is an institution

6. Tell your prospective client your weakness before they notice them. This will make you more credible when you boast about your strong points.

7. Avoiding excess in all things is a recipe for dullness and mediocrity.

8. A good advertisement is one which sells the product without drawing attention to itself.

9. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50% more readers

10. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant

11. People who think well, write well

12. The most important word in the vocabulary of advertising is 'test'.

13. On average, five times as many people read the headline as read the body copy.

14. When you have written your headline, you have spent eighty cents out of your dollar.

15. Tell the truth, but make the truth fascinating

16. Advertising is only evil when it advertises evil things.

17. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

18. Raise your sights. Blaze new trails. Compete with the immortals.

19. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft.

20. If you're trying to persuade people to buy something, use the language in which they think.

21. Insist that due dates are kept even if it means working all night. Hard work never killed a man. People die of boredom

22. If you are lucky enough to write a good advertisement, repeat it until it stops selling.

23. At the start of your career in advertising, what you learn is more important than what you earn.

24. When Fortune published an article about me and titled it: 'Is David Ogilvy a Genius?', "I asked my lawyer to sue the editor for the question mark.”

[Why Don't YouTube? @whydontyoutube]

For Jim Moir/Vic Reeves' birthday, a reminder it's thirty years this year since this advert.

[internet hall of fame @InternetH0F]

when you forget which one you poisoned

[Simon Gordon @Feehary]

@GazSmith_Chef Hope the hangover this morning is the right side of bearable…
Made the chicken wing gravy to go with the big bird; was up against another family member’s contribution. No contest… 🥇

[Calvin and Hobbes Fan Account @Calvinn_Hobbes]

This is what Christmas Eve is all about.🎅🏻🎄🎁 #CalvinandHobbes #Christmas

[Todd Spence @Todd_Spence]

For no reason at all Will Ferrell and John C. Reilly shot-for-shot recreated David Bowie and Bing Crosby's "Little Drummer Boy" duet 😂 wait for the end

[Paul Embery @PaulEmbery]

Published in the Irish Times six years ago. I always think of this letter at this time of year. So moving.

[Jenna Guillaume @JennaGuillaume]

Carl Reiner gave Rob Reiner a copy of The Princess Bride, and Rob Reiner loved it and its father/son love story so much he turned it into a movie (with a grandfather and grandson). Three days before Carl’s death in 2020, he and Rob reenacted the final scene and “As you wish”