Fight For Good Tour

@ChrisStrub’s 2017 #FightForGood Tour with @SalvationArmyUS begins 11/6 in Houston, & ends 12/14, in NYC. Follow Chris & use #FightForGood to join conversation.

[Fight For Good Tour @Fight4GoodTour]

Please be certain to follow @ChrisStrub and @SalvationArmyUS, and use #FightForGood to keep up with Chris’s 25-state adventure. #FF

[Fight For Good Tour @Fight4GoodTour]

I also created several Periscope videos and Facebook Live videos on both my personal channels and the Chris Strub - #TeamStrub pages that garnered a few thousand more cumulative views. https://t.co/oIhWolTmpy @SalvationArmyUS @ChrisStrub #FightForGood

[Fight For Good Tour @Fight4GoodTour]

Along the 25-state #FightForGoodTour, @ChrisStrub was able to undertake a broad variety of experiences that each had a hyper-local feel. https://t.co/oIhWolTmpy @SalvationArmyUS

[Fight For Good Tour @Fight4GoodTour]

I also created content on behalf of The Salvation Army, including four Instagram Story takeovers and a #FacebookLive from Jacksonville. https://t.co/oIhWolTmpy @SalvationArmyUS @ChrisStrub #FightForGoodTour

[Fight For Good Tour @Fight4GoodTour]

During the #FightForGoodTour, @ChrisStrub 's Instagram Stories received 24,276 impressions, while the Instagram grid received 39,605 impressions.  https://t.co/oIhWolTmpy @SalvationArmyUS #FightForGood

[Fight For Good Tour @Fight4GoodTour]

As the ‘captain’ of the Tour, it was largely @ChrisStrub 's decision how to handle content creation on the road, and he decided to take a distinctly different approach than @50States100Days . https://t.co/oIhWolTmpy @SalvationArmyUS #FightForGoodTour #FightForGood

[Fight For Good Tour @Fight4GoodTour]

Because I was traveling solo, I relied on the teams from the Salvation Army to help me create content at each stop.  https://t.co/oIhWolTmpy @SalvationArmyUS @ChrisStrub #FightForGoodTour

[Fight For Good Tour @Fight4GoodTour]

In Jacksonville, we used Facebook Live to broadcast interactively from the Salvation Army/YESHA Ministries partnership on a Monday evening. https://t.co/oIhWolTmpy @SalvationArmyUS @ChrisStrub #FightForGood

[Fight For Good Tour @Fight4GoodTour]

While it’s to be determined if there will be a second such #FightForGoodTour, I’d be overjoyed to work with The Salvation Army again. https://t.co/oIhWolTmpy @SalvationArmyUS @ChrisStrub #FightForGood

[Fight For Good Tour @Fight4GoodTour]

The social media team at Chili’s was gracious to offer me $300 in gift cards for use during the tour, which helped me get past halfway. https://t.co/oIhWolTmpy @SalvationArmyUS @ChrisStrub #FightForGood

[Fight For Good Tour @Fight4GoodTour]

During the course of the tour:
The vlog series was viewed a total of 14,200 times, between Facebook and YouTube. https://t.co/oIhWolTmpy @SalvationArmyUS @ChrisStrub #FightForGoodTour

[Fight For Good Tour @Fight4GoodTour]

The 38-day timeframe for the tour was determined in part by a partnership with NBCU. https://t.co/oIhWolTmpy @SalvationArmyUS @ChrisStrub #FightForGoodTour

[Fight For Good Tour @Fight4GoodTour]

A https://t.co/7mNMEAewdH paid appearance on their Facebook page gained 337,000+ views, 2,300+ reactions and 235+ shares. https://t.co/oIhWolTmpy @SalvationArmyUS @ChrisStrub #FightForGood

[Fight For Good Tour @Fight4GoodTour]

The length of the tour corresponded loosely with the Army’s Red Kettle season, which officially kicks off on Thanksgiving Day during the Dallas Cowboys football game. https://t.co/oIhWolTmpy @SalvationArmyUS @ChrisStrub #FightForGoodTour

[Fight For Good Tour @Fight4GoodTour]

The landscape approach required a lot more back-end editing at night, but the results were a more polished and contemplative final video in each state. https://t.co/oIhWolTmpy @SalvationArmyUS @ChrisStrub #FightForGood

[Fight For Good Tour @Fight4GoodTour]

In Indianapolis, I helped Major Beth Petrie cook up some scrambled eggs with cheese. The team left me with this beautiful souvenir. https://t.co/oIhWolTmpy @SalvationArmyUS @ChrisStrub #FightForGood

[Fight For Good Tour @Fight4GoodTour]

In many states around the U.S., red kettles are unveiled in early November, which allowed us to get an earlier start. https://t.co/oIhWolTmpy @SalvationArmyUS @ChrisStrub #FightForGood

[Fight For Good Tour @Fight4GoodTour]

The Vlog from Greenville, S.C., where I did some community outreach with Jim Abbott, was the longest of the trip — 17 minutes, 6 seconds.  https://t.co/oIhWolTmpy @SalvationArmyUS @ChrisStrub #FightForGood #yeahTHATgreenville

[Fight For Good Tour @Fight4GoodTour]

The class participants in Jacksonville were all good sports about my presence — as I obviously had no idea what I was doing. https://t.co/oIhWolTmpy @SalvationArmyUS @ChrisStrub #FightForGoodTour

[Fight For Good Tour @Fight4GoodTour]

I drove my aging 2007 Honda Accord, which I call the “Honda Hotel,” but I have no affiliation or connection with Honda. https://t.co/oIhWolTmpy @SalvationArmyUS @ChrisStrub #FightForGoodTour

[Fight For Good Tour @Fight4GoodTour]

Stretched to Dec. 31, the official end of the Red Kettle season, the total Tweet impressions for @ChrisStrub exceeded 1 million. https://t.co/oIhWolTmpy @SalvationArmyUS @ChrisStrub #FightForGoodTour