finoptimal

Creators of Accruer, Booker & Wrangler, three QuickBooks apps that will blow your mind.

[finoptimal @FinOptimal]

we're app builders mon - fri. we're mcdonald's snack wrap lobbyists 24/7

[finoptimal @FinOptimal]

feeling confident there's no other app with testimonials that include “kidnapped” and “go into debt.”

thanks for the love, John!

[finoptimal @FinOptimal]

we have two (2) major announcements:

1. we're honored to have been named one of Future Firm's Top 50 Modern Accounting Firms of 2025

2. since Tom was asked the firm owner questions for the article, he's the owner now. don't say it's Jesse because it's not. this is legally binding. things are about to look a lot different around here

see the full top 50!
https://t.co/64EnSTQ67v

[finoptimal @FinOptimal]

If you can type “for the period,” you can automate prepaids.

No spreadsheets. No stress. Just clean accruals with Accruer.

[finoptimal @FinOptimal]

game changer 🎮

[finoptimal @FinOptimal]

Booking deferred revenue doesn’t need to be complicated. Just write "for the period," and Accruer handles the rest.

Faster close 🏁
Cleaner books 🧼
Happier you 😃

[finoptimal @FinOptimal]

please watch these. please:
https://t.co/pNKNLNKRmn

[finoptimal @FinOptimal]

we build apps that eliminate manual accounting work.

and every day, literally thousands of people ask us:
“but why did you build them?”

they were desperate for answers.
they found my personal number.
they left voicemails. middle of the night. I didn't sleep for weeks.
AT&T changed my number, but the calls kept coming.

eventually, I started answering:
“please. I didn’t even build the apps. I’m just the social media guy. this doesn't even make sense.”

I broke down and gave them Jesse's number.
it only took a few calls before he broke down too, and recorded videos explaining the "why" behind each app.

🎥 playlist linked in the comments

[finoptimal @FinOptimal]

Your accrual spreadsheets hate Accruer.

And that's a good thing 👍

[finoptimal @FinOptimal]

🚨 Do not watch this video if you:

1. Get out of bed looking forward to manual journal entries.
2. Are in a committed relationship with your accrual spreadsheets.
3. Get butterflies when you have to update dozens of recurring entries.

[finoptimal @FinOptimal]

Accruer automates monthly revenue recognition right inside QuickBooks – no spreadsheets, no surprises.

✅ Seamlessly integrates with QuickBooks Online
✅ Automates monthly journal entries from one setup
✅ Supports onboarding of existing entries
✅ Customizable settings and real-time revenue schedules
✅ Self-service setup – go live in 20 minutes

Full walkthrough here 👇

[finoptimal @FinOptimal]

Pushkin Industries was looking for a way to run a tighter, more efficient finance operation.

Alongside FinOptimal, they built a lean, automated accounting system on top of QuickBooks:
✅ Manual processes replaced with workflows
✅ Real-time reporting across the business
✅ Scaled finance operations, without scaling headcount

“This is absolutely game-changing,” said Pushkin CFO Christina Sullivan.

Read the full story:
https://t.co/J5q7c00hse

[finoptimal @FinOptimal]

and 5.9 seconds doesn't even include the time it takes to read the caption

[finoptimal @FinOptimal]

Accrual accounting in one step:
👉 write “for the period.”

Accruer takes care of the rest, automatically calculating and booking entries for:
✅ Prepaids
✅ Deferred revenue
✅ Fixed assets
✅ Payroll accruals

No spreadsheets. No formulas. No step 2.

If you're still doing accruals manually, you're working too hard.

[finoptimal @FinOptimal]

great episode of Protea Conversations w/ @tailor_hartman!

especially liked that part where Tailor said that thing about that company with that app

[Zane Stevens @zane_stevens_]

It is official.

My conversation with @tailor_hartman is live!

Check it out here:
https://t.co/KQTfe6L8ZX

#accounting #proteaconversations #LeadershipMatters

[finoptimal @FinOptimal]

Did you miss our recent 🚨emergency episode🚨 of Another Not Another Accounting Podcast?

Alongside John & Kyle from Zeroed-In Consulting, Tom discusses how businesses can avoid being bullied by auditors 🙅

Watch episode 83 on YouTube: https://t.co/RKEPzZJyyh

[finoptimal @FinOptimal]

What if accruals took seconds instead of days? ⏱️

Prepaid expenses, deferred revenue, fixed assets, payroll accruals... easy. Just write “for the period” and never do a manual accrual again ✅

[finoptimal @FinOptimal]

As promised, here's the Mac version of our blog breaking down general and spreadsheet-specific shortcuts for accountants 💻

Learning the keyboard shortcuts built into your device is *the easiest* way to speed up your workflow as you juggle client reports, prepare tax returns, and dive into complex spreadsheets

Check out the article here:
https://t.co/Go9usekxKm

[finoptimal @FinOptimal]

We're accountants first and foremost, so we build apps that accountants need.

But we also provide the level of support that accountants deserve.

When you're a firm and you put your trust in us, we've got your back no matter what.

In the age of AI, we'll see lots of new apps and DIY solutions springing up, which is awesome. The more innovation, the better.

But building something, maintaining something, and supporting someone using your something are all equally important. The latter might be the most important. At least it is to us.

Thanks for the shoutout Jackie 😌

[finoptimal @FinOptimal]

Episode 83 on...

YouTube: https://t.co/4QBY9Teh0Z
Spotify: https://t.co/Q2boEQkVxh
Apple: https://t.co/egT2ogRWhm

[finoptimal @FinOptimal]

🚨 Don't Get Bullied By Auditors

We just dropped an emergency episode of Another Not Another Accounting Podcast with Tom + John and Kyle from Zeroed-In Consulting to address an epidemic we're seeing with our clients and customers.

Check out the full episode on Spotify, Apple, or YouTube – we'll drop the links below ⬇️