Mibiola Ifeoluwa

Someday, I'll become a time millionaire.

[Justin Guerra @justin_m_guerra]

VC-backed AI startups like Uplane and Enrich Labs are now pitching the same thing to your clients: "Replace your marketing agency."

Not support it. Not streamline it. Replace it.

Your clients are seeing those pitches while watching turnaround times collapse because of AI.

Agencies underestimate what happens psychologically when clients hear "you don't need them anymore" every week from venture-backed startups.

Even if the tools aren't fully there yet, the positioning already changed the conversation.

[Queen SA @queensatoyou]

Should I make a video on how young Nigerians can access Cannes Lions? 👀

Especially students! Creative, trailblazing Students can get flown out to the festival! My first Cannes was sponsored by Google when i was in uni.

Lmk!!

[Justin Guerra @justin_m_guerra]

There's a role at most agencies now. The job title varies. The actual job is always the same: watch what the AI outputs and fix what it gets wrong.

That person isn't adding to the work. They're absorbing the damage.

If your AI workflow needs a full-time babysitter, you didn't build a workflow. You built an expensive intern that someone still has to supervise.

The goal isn't a more capable tool. It's a system that doesn't need one.

[Justin Guerra @justin_m_guerra]

If AI handles the execution, what are we actually here to do?

Create.

Not just art. Everything.

Less time producing. More time deciding what gets made. Less manual output. More system design, direction, and taste.

Marketing. Education. Cities. Food systems. The execution layer is getting automated. What's left is everything around it.

We should be building toward a world where humans spend more time doing what humans are actually good at: imagining, designing, solving, and creating together.

There's so much good work ahead.

Let's build it.

[Justin Guerra @justin_m_guerra]

Clyde OS runs 33 agent systems and 167 specialized agents that run marketing end-to-end. Not one is general-purpose.

Profile builder feeds competitor research. Competitor research feeds SEO strategy. SEO feeds content. Each agent does one job, then steps aside.

We still talk about AI like it's a single tool. But real work is already moving into coordinated systems, smaller agents passing context and executing in sequence.

[Okwabisongo — The Kind Chief 🇩🇪 🇳🇬 🇨🇦 🇬🇧 @Mr_Deelaw]

Hello Everyone!
My younger sister wants to build a portfolio in product management beyond taking courses.

Please, if you are building any product or you are in need of a product manager intern, please let me know🙏

Take it from me, I can swear by my siblings' work culture, we dont know how to underperform.

PS: she just graduated from uni. So she is 100% available to work remotely.

cc: @SokeyeA @pm_omotola

[Justin Guerra @justin_m_guerra]

First time a customer onboarded and just... used it. No walkthrough.

Every early customer needed a tour. This one didn't. Set up context, ran output, asked one question.

You spend months wondering if it makes sense to anyone but you. That session answered it.

[Justin Guerra @justin_m_guerra]

One feature I know marketers are instantly going to fall in love with on Clyde is the Social Voice agent.

Think about it: you do a proper brand analysis once, lock in the client's strategy, tone, and positioning, and then you just keep working from it. No rebuilding everything from scratch every single session.

Absolute gold.

[Justin Guerra @justin_m_guerra]

Buyers used to download your guide, fill out your form, become a lead. You knew exactly who was interested.
Now they ask ChatGPT, get the same answer in 30 seconds, and never touch anything you can track.
Most companies are still measuring the first behavior. Their buyers already moved on.
The fix isn't more tracking. And I'd argue it never was. It's showing up where the research actually happens.

[Justin Guerra @justin_m_guerra]

Social Brand Identity comes down to one thing: how a client actually shows up.

Color direction, visual language, positioning pillars, ICP framing. One single source of truth, built by the agent, that feeds into every other task you do on the platform.

Most agencies keep this locked in a dead Google Doc. A doc informs a human. A system component powers the entire workflow. Different thing entirely.

[Justin Guerra @justin_m_guerra]

Most AI writing tools treat long-form articles like oversized tweets.

The issue isn't the LLM's vocabulary; it's the lack of structural engineering. Great essays need an information hierarchy and an argumentative flow before they need sentences.

Noticed this gap and rebuilt our article workflow from scratch. Early tester feedback is insane.

[Justin Guerra @justin_m_guerra]

The org chart makes sense. What's missing is the layer underneath it.

The new structure assumes context flows between roles: client history, what was decided, what the brand sounds like. Without the infrastructure that actually holds that, you've renamed the positions but kept the same architecture problem.

[Justin Guerra @justin_m_guerra]

Structured content gets cited. The problem is who's structuring it.

Most agencies can produce structured content once. The constraint is doing it consistently: across accounts, across clients, without someone reinventing the format each time. That's not a prompting problem. It's an architecture problem.

[Justin Guerra @justin_m_guerra]

Right. And the hard skill isn't managing them. It's knowing when the output is wrong.

[Justin Guerra @justin_m_guerra]

The COO who resists AI isn't resisting the tool.

They're resisting what happens when the system no longer depends on their judgment.

It's really often a control problem. And no one adds this in the AI sales decks.

[Justin Guerra @justin_m_guerra]

Only 15% of CEOs believe their CMO is AI-savvy.

CMO involvement in AI decisions dropped from 70% to 55% in two years.

That's not an AI literacy problem. That's a "still treating it like a software budget" problem.

[Justin Guerra @justin_m_guerra]

No standup. No manager. No one to tell you you're doing the right thing.

Just Monday.

There's a version of this where you call it loneliness, but that's not quite it. It's the absence of anchors. Calibration points. The small moments that tell you whether you're off or not.

You don't miss the people. You miss having something to push against.

[Justin Guerra @justin_m_guerra]

"AI can't replace human judgment."

Interesting how often that comes from people whose judgment is the most codifiable thing in the room.

[Justin Guerra @justin_m_guerra]

The COO who resists AI isn't resisting the tool.

They're resisting what happens when the system no longer depends on their judgment.

It's really often a control problem. And no one adds this in the AI sales decks.

[Justin Guerra @justin_m_guerra]

Fully built is the output. What matters is what Otto knows after three apps. The accumulated context. That's harder to copy than the ship.