The Financial Brand

Ideas and insights for over 2 million senior-level banking executives in 200+ countries around the world.

[The Financial Brand @FinancialBrand]

Nominations are now for the first-ever award program from The Financial Brand!🏆

The Growth Leadership Awards celebrates retail banking leaders who achieve documented business results, not just creative campaigns or technology implementations.
Learn more: https://t.co/hmurR4r76c

[The Financial Brand @FinancialBrand]

Thousands of banking leaders attended The Financial Brand Forum in April. We asked them what they thought — and the numbers speak for themselves!

🔥 95% said the Forum was a worthwhile use of their time and 9 out of 10 attendees said they'll be back.

🎟️https://t.co/jcYD6hRrvR

[The Financial Brand @FinancialBrand]

The reviews are in! See what banking leaders who were at the Forum 2026 are saying 👀
https://t.co/QXBmBUSFVQ

[The Financial Brand @FinancialBrand]

The branch experience starts before anyone says a word.

When a customer walks in, they're already reading the room — who works here, who can help, does this place feel like it has its act together.

https://t.co/w3sKyF2EYJ

[The Financial Brand @FinancialBrand]

The Forum operations team looking fresh today — big thanks to Lands’ End Outfitters for the gear!

#Forum2026 #FBForum #FinancialBrandForum

[The Financial Brand @FinancialBrand]

The Forum has kicked off! Check out behind the scenes of the best event in banking. #fbforum2026

[The Financial Brand @FinancialBrand]

Registration is officially open for The Financial Brand Forum 2026!

Get ready for 3 days loaded with big ideas, actionable insights, advanced strategies and world-class networking!

#Forum2026 #FBForum #FinancialBrandForum

[The Financial Brand @FinancialBrand]

0% of consumers now use AI for banking and financial questions. AI doesn't return a list of links — it picks one answer and cites it.

Is your credit union the one getting cited, or the one getting skipped?

https://t.co/juYPrbJLth

[The Financial Brand @FinancialBrand]

Most banks think personalization means knowing your customer's name. EJ Kritz's Forum 2026 session makes the case for something harder — anticipating what they need before they know how to ask for it. Don't miss EJ's session at the Forum.

[The Financial Brand @FinancialBrand]

Neobanks launch new products in weeks. Traditional banks take years. Why? Outdated compliance workflows and disconnected systems.
At the Forum 2026, see how banking leaders are accelerating approvals without losing control.
📍 Explore the full agenda: https://t.co/dFfEeJD9GL

[The Financial Brand @FinancialBrand]

"AI will commoditize everything except conviction."

Allison Netzer on the Banking Transformed podcast — why the brands that survive the next few years will be the ones that built something a comparison engine can't measure.

https://t.co/q2rxu8OYyi

[The Financial Brand @FinancialBrand]

$6.9B community bank runs a $1.3B digital brand on the side — pulling deposits from 49 states while keeping 19 branches in Greater Boston.

CEO Ryan Bailey calls it simple: be as easy to bank with as the largest institutions in the country. Or easier.

https://t.co/kLNpeyXmVQ

[The Financial Brand @FinancialBrand]

Empathy isn't a soft skill. It's a system. EJ Kritz, Chief Experience Officer at DBSI, breaks down how to operationalize it — and why the stakes are higher than most banks realize. Catch his session at Forum 2026.

[The Financial Brand @FinancialBrand]

Small businesses are running financial analysis through ChatGPT. The data comes from their bank account. The insights come from somewhere else.

Community banks need to close that gap.

Read the full article from Narmi here: https://t.co/d2C4Dos6C4

[The Financial Brand @FinancialBrand]

We're nearly 3 weeks away from The Financial Brand Forum!

If you work in banking, your job is all about managing risk. Which means there’s one question you should be asking yourself right now:

Can you really afford to miss the Forum this year?

Think about everything you could learn, and what you’ll miss out on if you don’t come:
→ Strategic insights that will sharpen your growth plan
→ Big ideas to transform your institution’s trajectory
→ Proven strategies and playbooks you can implement immediately
→ Conversations you won’t have anywhere else — with like-minded leaders working through the same challenges you are

The cost of staying home may be higher than you think.
⏳ It's not too late to register — but now is the time to get your ticket. This is your last chance to save $305 with code LASTCALL305 — expires tonight at midnight!

👉 Get your ticket: https://t.co/9GSfp2errm

PS. Your ROI is guaranteed. If you don’t come away with at least a dozen ideas to grow your brand and your bottom line, you can have your money back.

#Forum2026 #RetailBanking #BankingLeadership #GrowthStrategy #financialindustry #FBForum #financialmarketing #FinancialBrandForum #BankMarketing

[The Financial Brand @FinancialBrand]

If banks and credit unions fail to integrate empathy into the marketing and banking experience, customers won't stick around.

Josh Streufert — Chief Creative Officer/Creative Director & Principal at Strum — is joining us at the Financial Brand Forum in April to talk about how top brands use powerful emotional levers to shape behavior, influence decisions, and earn trust. Register today: https://t.co/zYMvH7L7Su

[The Financial Brand @FinancialBrand]

550,000 business banking responses. One clear finding: satisfaction isn't a soft metric. It's your commercial pipeline.

One bad client experience doesn't just cost you an account. It costs you their network.

Read the full article here: https://t.co/f2SrxrrB54

[The Financial Brand @FinancialBrand]

Do your customers or members care about your financial institution? Josh Streufert — Chief Creative Officer/Creative Director & Principal at Strum — is joining us at the Financial Brand Forum in April to talk about how top brands use powerful emotional levers to shape behavior, influence decisions, and earn trust. Register today: https://t.co/zrSqlvC3Jj

[The Financial Brand @FinancialBrand]

Your campaign email went out. Your banker has no idea what to say.

That gap is where results go to die — and GenAI can close it faster than you think.

https://t.co/Y9WuDpPWew