First The Trousers

First The Trousers Then The Shoes Inc. is a brand strategy, research and innovation boutique combining analytical rigor with a creative problem-solving approach

[First The Trousers @FirstTheTrouser]

Aha! The Indispensable Insight Generation Toolkit" (the name says it all) is now available. Use code FIRST at check-out for an introductory 20% off (worldwide shipping is included)  https://t.co/GMqaC7xZcz https://t.co/daEyVaqZG4

[First The Trousers @FirstTheTrouser]

Creative problem-solving means getting out of your comfort zone. This sounds sexy, but it's really not an obvious thing to do. That's why it is called comfort zone. My trip to Mongolia was the perfect illustration of that: unfamiliar food, massive languag…https://t.co/NhHKuhjciG

[First The Trousers @FirstTheTrouser]

After three weeks of adventures in Mongolia and Germany, it is time for me and my fearless companion Fynnggis Khan to head back home! https://t.co/YLFBq9DUmc

[First The Trousers @FirstTheTrouser]

What an honor and privilege to have spent yesterday with the Mongolian marketing intelligentsia and talk brand positioning and culture. Thank you @bayaza_ok and VIRAL PARTNERS LTD for being such gracious hosts and making all of this happen! Mongolia is a…https://t.co/2plRd1870s

[First The Trousers @FirstTheTrouser]

Great to meet you yesterday Carlos Antonio Patino and thank you fo you fantastic contribution.

Viral Partners LLC https://t.co/g6hRKAe5tt

[First The Trousers @FirstTheTrouser]

Online courses on brand positioning are either free and very generic (basically useless), or cost a couple thousand of $$ (I don't know if they are any good, I didn't want to spend that kind of money). I priced my course low to all…https://t.co/tF1nqsXVz3 https://t.co/FBNiIt6qmj

[First The Trousers @FirstTheTrouser]

@Howie did a brilliant job at distilling our conversation! https://t.co/ENaDtt8djO

[First The Trousers @FirstTheTrouser]

The intro offer of 25% off (check the homepage) expires in 2 weeks. Take advantage of your opportunity. https://t.co/FBNiIt6qmj

[First The Trousers @FirstTheTrouser]

The best part of traveling is meeting new people. Mongolians are fascinated by our Russian UAZ Patriot rental, which makes breaking the ice, taking pictures together and arm wrestling each other very easy! https://t.co/Z9cpeuI0zo

[First The Trousers @FirstTheTrouser]

As strategists we are first and foremost problem solvers. Like in this case trying to reattach the spare tire that fell off due to all the vibrations on the road in the middle of Mongolia. Our solution in this case: duck tape! What problem have you solved…https://t.co/riAcWMrQkj

[First The Trousers @FirstTheTrouser]

You can learn in a week what it took me 25+ years to learn working with some of the best brands in the world. The science and craft of brand positioning development. https://t.co/FBNiIt6qmj

[First The Trousers @FirstTheTrouser]

The beauty of technology is that your family can keep track of where you are in real-time.

And if you want to become an expert in brand positioning development check out this link https://t.co/FBNiIt6qmj https://t.co/a5QVHUGIan

[First The Trousers @FirstTheTrouser]

My view today! https://t.co/TMzjPFxJvU

[First The Trousers @FirstTheTrouser]

Where is Ulli? https://t.co/0XYI4BPiYC

[First The Trousers @FirstTheTrouser]

It feels good when expert brand strategists like @markjcsimmons endorse your course. Thanks Mark.

If you sign up today, you could become an expert and know more about developing brand positioning platforms than 98% of the marketi…https://t.co/UaXqjxVAbb https://t.co/FBNiIt5SwL

[First The Trousers @FirstTheTrouser]

Being contrarian is not always easy. But it is always fun….sort off. Here an in depth conversion with Howie Chan on the various facettes of being a contrarian and why this is good for business. https://t.co/d8c4NlFFwo

[First The Trousers @FirstTheTrouser]

Little reminder! https://t.co/5XE9S5LMQT

[First The Trousers @FirstTheTrouser]

Traveling is awesome. Traveling and meeting great people like in this case @bayaza_ok, CEO of Viral on Ulaanbaatar and is extremely lovely wife is even better. https://t.co/EEfQtQEbJd

[First The Trousers @FirstTheTrouser]

Nice to see one of the projects I worked on last year come to life. https://t.co/c2T1QlLWtC

[First The Trousers @FirstTheTrouser]

The 25% off offer (check the homepage) expires tomorrow. https://t.co/FBNiIt6qmj

[First The Trousers @FirstTheTrouser]

The online course you took last week on building brands on ....(insert TikTok, Facebook, Instagram, etc. here) is already outdated.

The online course on brand positioning development will help you throughout your career. https://t.co/FBNiIt6qmj