FirstWord Media

Content marketing agency. Ex FT, BBC and Telegraph writers and editors helping businesses in finance, consulting, tech and beyond tell their stories well.

[FirstWord Media @FirstWordLondon]

Want to understand the three simple questions that will take your thought leadership from good to great?

Here at @FirstWordLondon we have a simple formula that we've developed over 11 years working with 250+ clients in 19 countries.

And now we're sharing it. Our white paper also features examples of the formula in action from companies including @PwC, @BainandCompany, @RELXHQ and @Deloitte.

Download it today! https://t.co/Pv04xJVKQr

[FirstWord Media @FirstWordLondon]

Happy Christmas from @FirstWordLondon! This year, we've combined the release of our annual cartoon Christmas card with a look back at the top AI fails of 2025, for reasons that should be obvious...https://t.co/nra77x0vpn #MerryChristmas #FirstWordChristmasCard #AIHallucinations

[FirstWord Media @FirstWordLondon]

Done well, sustainability reports can attract investors as well as create a competitive advantage. But what does good look like? Here are some tips from a sustainability awards judge on how to create something truly compelling.
https://t.co/u472e4KFAv #ESGReporting #Content

[FirstWord Media @FirstWordLondon]

Internet search is moving from SEO to GEO - and the implications for marketers are profound. Find out the five steps every business needs to take to prepare for, and harness, the AI search shift in our info-packed article #content #contentvisibility https://t.co/fdAPXA9nCi

[FirstWord Media @FirstWordLondon]

New on our front page: an exploration of what makes thought leadership great. Discover our four tried and tested principles of thought leadership, the three things EVERY piece should bear in mind, and much more! https://t.co/6XqEkk30Av #ThoughtLeadership #CSuiteContent

[FirstWord Media @FirstWordLondon]

Writing successful award submissions that do justice to outstanding work and grab the attention of judges is a skill all of its own, which is why one global consultancy called on @firstwordlondon for help. Read more...https://t.co/uGmb08CbxY #awardwriting #content #storytelling

[FirstWord Media @FirstWordLondon]

Writing successful award submissions that do justice to outstanding work and grab the attention of judges is a skill all of its own, which is why one global consultancy called on @firstwordlondon for help. Read more...https://t.co/uGmb08CbxY #awardwriting #content #storytelling

[FirstWord Media @FirstWordLondon]

Tickle those funny bones with our new front page, on how business cartoons (aka the Cinderella of content) make memorable content. Featuring examples from @TimothyTaylors, @ThomasPink_UK and @PrivateEyeNews among others. https://t.co/Q9cFeuJku0 #cartoonists #B2Bcontent

[FirstWord Media @FirstWordLondon]

We've just published a great new post on artificial intelligence and what the state of play is now in AI: is it a research assistant and idea generator… or a liability? Read @shanerichmond's excellent analysis, and find out how @Apple tripped up... https://t.co/5NtcS97ffc

[Adrian Michaels @adrianmichaels]

New from us, our big review of more than 30 of the world's largest companies and expert content producers. How are they grabbing attention? It's the best guide to best practice there is. https://t.co/iITGEZw9Zu via @firstwordlondon

[FirstWord Media @FirstWordLondon]

Making content plans for 2025 but unsure where to focus? We've got your back...have a read of our top content trends report, packed with the facts and stats that matter and real-world examples! https://t.co/lMLtHDHKrt #contentmarketing #podcasts #video

[FirstWord Media @FirstWordLondon]

Yes, it's that time of year again...the unveiling of the latest @FirstWordLondon cartoon Christmas card. So here it is...and a very Happy Christmas from all of us to all of you! https://t.co/CbhV9HTjfa

[Adrian Michaels @adrianmichaels]

More news-you-can-use from us. How to make lovely infographics, from people who really know how. With some nice pics of our work too. The new splash is up at @FirstWordLondon https://t.co/80vwW7ESDS

[FirstWord Media @FirstWordLondon]

New on our front page: get the inside track on infographics and how to create appealing visuals. Tips ahoy, fill your boots! https://t.co/UnvfeoGlbQ #Graphics #GraphicDesign #Visuals

[Adrian Michaels @adrianmichaels]

And thanks so much to the lovely Laura Overall for this: “When we ask FirstWord to do something it just gets done and it’s done to a high quality on time and on budget. We don’t have to check it."

[Adrian Michaels @adrianmichaels]

Make your sustainability efforts engaging and shared. We've been working with CNH for a long time, and this annual snapshot has evolved considerably. It's now getting tens of thousands of online hits too. Here's their journey in our new splash. https://t.co/CN0eeQrUaH

[FirstWord Media @FirstWordLondon]

New on our front page: a case study of our multi-year partnership with @CNHIndustrial, choosing, exploring and telling key sustainability stories beautifully and helping get vastly bigger audiences for them. https://t.co/aIcHidZTln #Storytelling #SustainabilityReports #Content

[Adrian Michaels @adrianmichaels]

Is your story "Cinderella" or "Man in a hole"? How companies should get to grips with the age-old story arcs that most inspire readers. Our latest splash on #contenttheory is up. https://t.co/v6qgW4a3bM via @firstwordlondon

[Ross Cathcart @RossCathcart1]

Have you noticed how good books and films usually follow a similar pattern of ups and downs…? Well…can those plot devices be useful for businesses? Here’s me having a doodle…@elmapeters #storytelling #fascinating

[FirstWord Media @FirstWordLondon]

From man in a hole to Cinderella, stories follow a surprisingly small number of patterns. So what does this mean for businesses? Find out in this fascinating article by @rosscathcart1 #ContentMarketing #BusinessStorytelling #ThoughtLeadership https://t.co/AcqDoffbo6