One answer to "It's too complicated!"? Self-service tools. Tonight's closing panel is moderated by Becky Seefeldt @Beniversal featuring Amit Ahluwalia @Livelyhsa , Jason Bornhorst @firstdollarinc & Steve Jackson #HealthECommerce Bottom line is to test, track and evolve. #GoECFC
In this episode, I talk to @colin, the CPO of @firstdollarinc, about how he approaches #prodmgmt in complicated and highly regulated products, as well as leading product in all stages from startup to enterprise. Listen now!
https://t.co/Z8CINHmqW0
As a customer of our own product, @firstdollarinc's new integrated and embeddable #investing experience for #HSAs is incredibly simple to use. Shout out to our partners @DriveWealth and @MorningstarInc. 🙌 https://t.co/EzMMosus6E
Some background: I took a deep dive (note: sponsored) alongside the @firstdollarinc team to understand:
• The current state of health benefits; and
• First Dollar's value prop for third party administrators, health plans, and how things are improving for the end consumer.
2/ @firstdollarinc –The future of embedded benefits as a healthcare savings platform. They are looking for a fantastic VP of Sales. Could that be you?
https://t.co/mWZpwuZqvl
2/2 Thanks to recently announced @drivewealth partnership @firstdollarinc users can turn their HSAs into investment vehicles for stocks, ETFs + more.
Read more in @builtinaustin@jeffrumage
https://t.co/48poPznISk
1/ You’ve heard of investing in your health, but what about investing *with* your health savings dollars? Our portfolio company @firstdollarinc is making it possible for consumers to do just that. Here's how ↓
To learn more about our partnership and read comments from First Dollar Co-Founder and CEO @jbornhorst and BRI CEO Jason Hall, read the press release linked below: https://t.co/mUqWo69g6c
📣Partnership Announcement 📣
We're partnering with BRI! @Beniversal (BRI) provides innovative and dedicated administration of consumer-directed benefit accounts and benefit continuation services nationwide to clients ranging from small businesses to Fortune 500 companies.
In fact, there's much startups selling complex products can learn from FinTech's rise to mainstream.
📖Read more in the latest @firstdollarinc white paper:
https://t.co/BdzlBILjbx
Every startup founder knows onboarding new customers is a science – but educating them at the same time? That's a full on STEM situation.
To onboard customers into complex products, our portfolio co @firstdollarinc recommends taking a page from the #FinTech playbook 📖 👀 ↓
T.G.I.FinTech! Consider this mind-blowing finding: while digital money management was once unheard of, more Americans use FinTech products today than they do video streaming or social media 🤯
So how did FinTech win at customer onboarding?
@Firstdollarinc breaks it down ↓
Re-branding also enables Starbucks to sell its coffee beans to people outside its stores. (6/6)
To learn more about white labeling, read our blog post. https://t.co/CdrWQ7fDLq
During the heyday of records, record labels wanted DJs to play their soon-to-be-released albums over the radio to create excitement. For simplicity, some record labels only used white sleeves for the pre-release records that they sent to the radio stations. (2/6)
Re-branding exclusively features the buyer's brand. Costco selling Starbucks coffee beans to its customers under Costco's Kirkland brand is an excellent example. ☕️☕️
This allows Costco to sell high-quality coffee beans w/o developing the resources needed to source beans. (5/6)
Last week, we asked, "What's the origin of the term white label?" More than half of you got it right—record labels. Great job, y'all! Read below to learn more about its history and examples of its different forms. 🧵