Fletch

Gaming Marketer | Founder | Speaker | Writer | Girl Dad

Business - alex at learngaming dot gg

[Fletch @FletchUnleashed]

The gaming industry is bigger than the music and movie industries COMBINED.

Yet, gaming marketing remains an equally massive question mark for most marketers.

So, check out the Gaming Marketing Made Simple course to level up your game today!

https://t.co/NCyqFNVXOd

[Fletch @FletchUnleashed]

Great example of a gaming-inspired promotion courtesy of @Chilis 👍

[Chili's Grill & Bar @Chilis]

instead of a $5 "value" meal, play Chili's Big Smasher BurgerTime for the chance to win a lifetime of free burgers*

repost this using #ChilisBurgerTime and tell us why Chili's is better than fast food and we'll pick 1 person to win free burgers for a year! (rules below)

[Fletch @FletchUnleashed]

A virtual world is an immersive environment in which people experience digital gameplay (the sense of presence and interactivity) 🎮

A virtual world is also a rich emotional landscape which includes things like the many identities expressed through gameplay 🧑‍🤝‍🧑

[Gaming Marketing Institute @GMarketingInst]

In-game brand integrations are so much more than digital advertising.

Since an in-game integration brings a brand into a virtual environment of objects, attributes and relationships.

Here's how @darkandlovely tapped into @TheSims virtual world

[Fletch @FletchUnleashed]

A cultural branding strategy taps into the worldview of gaming audiences to inspire action

Here's how @Dove leveraged video game culture to bring its award-winning Real Beauty campaign to the gaming community

https://t.co/rgWBgi5GUv

[Fletch @FletchUnleashed]

Cultural branding is a key tactic for inspiring action from gaming audiences.

Why?

Because video game experiences influence, and are influenced by, offline culture.

[Gaming Marketing Institute @GMarketingInst]

Video games are cultural products.

Where cultural branding taps into the worldview of gaming audiences to inspire action.

So, here's how @Dove employed a cultural strategy to bring its award-winning Real Beauty campaign to the gaming community.

https://t.co/kPnQ1Wi8vp

[Fletch @FletchUnleashed]

Did you know that the names @Nadeshot, @pokimanelol, and Master Chief are familiar to millions of gamers across the globe? 🌍

Well, here's how brands work with these influencers to inspire action from gaming audiences👇

https://t.co/8EbGofaXIm

[Fletch @FletchUnleashed]

A gaming product can take shape as any offering with a connection to a video game experience.

Where there are three gaming product categories:
- Endemic
- Gaming-inspired
- Lifestyle

Learn how to tap into these categories and more!

https://t.co/Va9CNCKrwp

[Fletch @FletchUnleashed]

The apparel items are inspired by in-game designs (touch points) like the hexagonal arena and rank badges. Since fashion that leverages competitive game experience touch points is relevant to esports fans 👟 👕

[Fletch @FletchUnleashed]

There are three types of gaming-related marketing. Here's what you need to know about each (A thread👇)

[Fletch @FletchUnleashed]

For instance, @PUMA teamed up with @RocketLeague to launch a collection of esports fanwear and streetwear, in September 2024 🏎️ ⚽

https://t.co/b9LUAON7uZ

[Fletch @FletchUnleashed]

Where Merlin's, as well as all non-endemic companies engaging in gaming marketing, long-term success hinges on authentically leveraging those touch points 📈

[Fletch @FletchUnleashed]

A $110 million deal is bringing @Minecraft theme parks to the real world. Here's why that move is effective gaming marketing (A thread)👇

[Fletch @FletchUnleashed]

The first two attractions will be launching in the US and the UK between 2026 and 2027. They will include Minecraft-themed guest accommodation, retail, and food & beverage 🛍️🥤

Those themes will be inspired by recognizable parts of Minecraft's playable experience (touch points)