@BORReport@ParamountPics@BookClub do you have a sense to what extent this is either below or above long-range studio expectations? Seems like this weekend wasn't a surprise, but wondering what the expectation was at pitch time.
#Deadpool2 sets new #boxoffice record for biggest THU pre-show debut of all-time for an R-rated movie grossing $18.6M last night. Beats old record (It's $13.5M) by 38% & soars 47% above first #Deadpool ($12.7M). Shd next break full opening day record for R pics (It's $50.4M).
Kevin Feige says a Ms. Marvel movie is "definitely sort of in the works" and Riz Ahmed and Mindy Kaling are hyping it up. Hopefully we get it soon. https://t.co/fAbsANtcQp
Weekly check in on trailers: Deadpool dominating, Show Dogs and Book Club struggling. Good signs from Mamma Mia 2 and The Spy Who Dumped Me: https://t.co/gYRvs3gVcD
Trailer activity this week is interesting, Bad Samaritan was hot two weeks ago but is literally one of the worst watched trailers this week now that it's being released, meanwhile Tully and Overboard...
https://t.co/xI89dqNmt2
This week's Fantasy Movie League prize is poetic in its justice. The best cineplex wins not one but TWO #OverboardMovie-themed prizes: a signed 1987 script of Overboard by Goldie Hawn, and a photo of Anna Faris! Get your picks in before Friday, 9AM ET.
This weeks trailer report, Infinity War is here and the trailer views are insane (historical context) + Venom drops huge trailer and Deadpool 2 is finishing its campaign with release upcoming:
https://t.co/4359ot9Zdp
In this post touched on how much better the Super Troopers 2 trailer campaign was than I Feel Pretty, feeling vindicated seeing the box office performance this weekend.
Checking in on trailer performance, new ones from The Incredibles 2 and Ocean's 8 performing well. I Feel Pretty and Super Troopers 2 releasing this week pretty low activity:
https://t.co/5n9VeAoICK
Funniest/best thing in the presentation is a clip from Wreck-It Ralph 2, where Vanellope meets all the Disney princesses.
And this is sort of my point I guess: it was *great*, but where do you go next after something like that?
Picking up buzz tho: https://t.co/aRGTWmA8C4
Don’t recall any new originals in the entire Disney presentation. Everything is extending existing IP. That said, their catalog+talent are staggering.
Like, Disney in the last 13 years, the purple dots are #1 charting films! Look at the last 3 years (https://t.co/HOOxUxLVEZ):