You know what’s really messed up about all of this? Before April 22, NewJeans and ADOR were thriving. They're at the top of the world. They had just completed a phenomenal year, sweeping nearly every major award, racking up a total of nine Daesangs in under two years. They dominated both local and global music charts, sold millions of albums, and became the advertising industry’s blue-chip ambassadors, securing the most prestigious brand deals and partnerships imaginable.
Then came the April 22 HYBE audit, where CEO Min Hee-jin and ADOR were publicly accused of breach of trust, embezzlement, and usurpation of management rights, all stemming from an internal strife within HYBE’s multi-label system. Predictably, none of those accusations stuck. CEO Min Hee-jin filed an injunction—one that experts thought would be difficult to win if HYBE had solid evidence. Many expected HYBE to prevail, but they were wrong. HYBE came up empty. They had nothing. Despite all the noise and media manipulation, their case was flimsy, with insufficient evidence to back their claims. They even dragged the ridiculous "shaman" narrative into court. Ultimately, CEO Min Hee-jin won the injunction despite widespread skepticism and maintained her position as CEO of ADOR.
After the injunction victory, CEO Min Hee-jin even extended an olive branch but HYBE refused to consider it. They seem more determined to destroy a profitable subsidiary and jeopardize their most promising talent than to reach a sensible compromise.
Months later, we’re still stuck in murky waters. All HYBE has done is a relentless barrage of media play and character attacks. They’ve done nothing to protect and support NewJeans—contrary to their public statements promising to do so. Instead, they allowed unauthorized trainee footage and the girls' medical information to be leaked through Dispatch.
On August 26th, CEO Min Hee-jin was forcibly dismissed by an ADOR board handpicked by HYBE, and weeks later, NewJeans broke their silence with a surprise live broadcast. It was their first public statement in nearly five months of corporate drama, and what we learned was alarming. HYBE and its appointees were failing miserably in their responsibilities, only succeeding in derailing the girls' progress. The members also voiced concerns about being ostracized and having their voices ignored by the very people who should have been protecting them.
HYBE is spiraling out of control. Their multi-label system is crumbling, and their reckless decisions have led to countless mishaps and disappointments. It’s time for people to take a closer look at the situation and acknowledge HYBE’s long, mindless path of self-destruction.
What CEO Min Hee-jin, the "real" ADOR, and NewJeans wanted was simple: to be left alone to operate as they had before—a system that had proven to be successful and profitable not only for them but for HYBE as well. ADOR was built to nurture growth, where creatives were given their due and artists were prioritized, valued, and given the freedom to create and be themselves. They were opening doors for K-pop to reach new heights. Yet, success doesn’t seem to guarantee safety and security as a subsidiary of one of South Korea’s biggest companies. It’s almost as if their success became the drop of blood that attracted the sharks.
WE STAND WITH NEWJEANS
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