FlyxMarketing

The latest marketing trends, tips, news and more. Author's channel of an international advertising agency.

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Thoughtful marketing: IKEA placed a NISSEDAL mirror billboard in Stockholm to bring sun and vitamin D to the streets.

The billboard is interactive, the angle of inclination is adjusted automatically based on GPS data.

Now IKEA is thinking of scaling up the campaign: the Swedish summer is short, every ray of light is precious and it is necessary to cover as many locations as possible.

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👕The creatives behind the British sporting goods brand Gymshark made a billboard for kleptomaniacs: after passers-by snapped up the clothes hanging on the billboard, a sale announcement appeared.

Some people managed to grab the equipment for free, while others will be pleased with the 60% discount.🏷️

The main thing is that such an action certainly did not go unnoticed.

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It seems that adidas has won the battle of brands at Euro 2024 ahead of schedule - thanks to the most powerful ambassadors.

They are colorful Italian women who in the city of Bari prepare orecchiette pasta right in the open air - and are rightfully considered a city landmark. The process is noisy, fun, and attracts both locals and tourists.

🎽This is where adidas burst in: they dressed the colorful aunties in the uniform of the Italian football team and hung the T-shirts in the alley where they work.

Bright, original, authentic - top activation.

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18+ advertising that will never be banned

Life hack from Australia: the sex shop Lovehoney placed, let’s say, household substitutes on billboards instead of its own products.

Everyone will understand to the extent of their depravity, but de jure everything is within the bounds of decency.

How do you like this advertisement? What do you see?

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What Pokemon is this?

Toyota released an advertisement with engineering monsters: according to the creators, this is what fake spare parts turn a car into. I took my Camry to the wrong service center and received a life-threatening transformer.

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How David Beckham Thierry Henry chased chips

PepsiCo adapted the viral story about the search for Lay's at the stadium (for the British market: this time the football legends ran out of local Walkers chips.

Henri went to the neighbors to look for someone to share. The participants were warned in advance about the filming... but they were told that they wanted to be interviewed for the documentary. And then a star comes to the house!

The result was a cute and funny video, and the family who had the necessary chips was given another emotional shock...

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Advertising fashion houses is like an art form🖼️
The new Versace sneakers are presented accordingly - as a historical artifact that leaves its own unique mark on the fashion industry. Buying is the same as taking possession of a relic.

The beautiful metaphor✨

#Shoes #Versace #fashion #news #ad #art

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Jordan Brand showed in an advertisement how to actually care for sneakers: every pair, not just Nike, probably dreams of such a service👟

To produce the video, we combined stop-motion filmed with real shoes and additional CGI rendering using the Unreal Engine. The result is very cool!

#Nike #CGI #AI #Jordan #Shoes #Ad #AiVideo #news #technologies #brand

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IKEA's '90s vibe a new line of pet products was promoted on May 17 in a TikTok live stream styled like a TV shopping event.

The tailed presenters personally demonstrated the new products. Unless you need help placing orders. They have paws 🐾

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🏎️If you text while driving, you're flirting with death🎲

An unusual social story from South Australia, where driver inattention has caused 1,904 accidents this year.

💀Instead of the traditional demonstration of frightening consequences, here they showed in a new way the behavior that leads to an accident. Because it is the behavior of drivers that needs to be changed.

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🧟‍♀️An ingenious advertisement for the CIF cleaning product - if it were in the homes of the heroes of popular horror films, their lives would have turned out completely differently.

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🐈If your car isn't purring, you might just be using the wrong oil.

What do you think of this video?

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🥤Those who say the best fight scenes are in anime simply haven't seen this commercial where Coca-Cola hits Pepsi hard💪.

🤖Sounds like an AI creative, right? But no, the video is from 2012, so it was made by a person - namely, animator Alvise Avati, whose portfolio includes work on Guardians of the Galaxy and Suicide Squad.

By the way, those who are attentive will notice that the brand names are distorted. This is because the video is a joke. But that doesn't make it any less epic.

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Perhaps the Chinese made the best advertisement for sanitary pads.

Top unexpected endings.

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🍝Italian charity Cuor di Pelo has released a concept of pasta in the shape of dachshund dogs. All to bring attention to the problem of abandoned dogs🐕
We approve of this type of marketing😉

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Dancing to music is no surprise to anyone today. But dancing to popular memes is another matter

It's a cool trend!

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🍔 Look what pies appeared in Japanese McDonald's!

They are matcha flavored and filled with mochi and matcha paste.

How to unsee it and stop wanting it? 😍

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🤪Crazy marketing has Old Spice as a powerful competitor.

The ad for Every Man Jack, a natural deodorant that won Men's Beauty Brand of the Year at the Glossy Beauty Awards, showed just how much can happen in one trip. Either you'll crash into a wasp's nest, or you'll fall off a cliff.

There is one consolation: with a good deodorant, everything is easier to survive, even if you have seen some crap.

#crazymarketing #ad #news #marketing #digital #oldspice #marketingagency #man

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It’s cool when a brand is responsible not only for the product, but also for the mistakes when using it.

🍅 Heinz has launched a new service in the UAE - insurance against ketchup stains. Did you dribble on the sofa or ruin your T-shirt? Get compensation!

There are 57 insured events (this is an important number for Heinz), the options for compensation for damage are different: cleaning, minor repairs, spa treatments.

💵 The idea was born from a survey: 48% of Heinz customers admitted that they constantly get dirty with ketchup.

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🥤🍋Sprite has released pendants for teenagers that warn them of intrusion into their personal space.

Now you don’t have to worry about the situation in the spirit of “American Pie”.🥧