Olivia Dean watched her 2025 world tour disappear in just four minutes. Hours later, greedy resellers flooded the internet with tickets priced at $1,200, a brutal 400% markup targeting loyal fans.
She reacted instantly. Olivia partnered with a secure fan-to-fan platform, enforced strict price caps, and cancelled every ticket listed above original value without hesitation.
That decision wiped out an estimated $2.5 million in reseller fees. By 2026, ethical touring became industry standard because one artist refused to exploit her own community.
We post daily wisdom for women.
Protesters førcefully gained entrance into the Ogun State Government House
Massive Protest hit Ogun State as NUT Nigeria Union of Teachers Demands released of the åbdûcted School Children and Teachers in Oyo state
Musicians, making music comes with plenty billing.
To make your efforts count, consumers have to know you exist (PR) and be aware of your catalogue (Marketing).
The most efficient and effective way to push your music is with The 5 Ps:
1. Promotion
2. Press
3. Publications
4. Playlisting
5. Placement
“How much do I need to promote my music?”
Let’s breakdown the realistic cost of a music campaign in Nigeria in 2024 🧵
1/7
@ms_essiej Same thing I said!
"Hats off to Leanne, IDK how she can put up with him" - ummm, just a couple of weeks ago, you were hoping that would be you, Belle.