[trans]
👩🏻: Earlier, you mentioned when expanding to other provinces, these exclusive items not only build local awareness but can also serve as local souvenirs. For example, someone from Bangkok visiting Ayutthaya might look for these special flavors. Do you have any data on whether these branch-exclusive items end up becoming popular souvenirs bought by visitors?
🐰: Yes, absolutely. We use social listening in our daily work to analyze how much people talk about these items. Nowadays, it's very easy to track because customers post photos on social media after buying them, giving us clear insights. It's been a positive trend, and we aim to maintain this momentum. In fact, many customers have asked us to create a combined box set featuring signature flavors from all provinces. However, I decided not to do that because it would ruin the charm of having people visit each specific province to buy those local souvenirs.
👩🏻: That's a very interesting point. Even though a box set could potentially increase sales volume, you choose to preserve the authenticity, local details, and exclusivity of each location instead.
🐰: Yes, exactly. 😊
WIN SOURI LOCAL TO GLOBAL
#SOURI #SOURIBKK
#winmetawin
[trans]
👩🏻: Let me ask a quick question. For the signature flavors unique to each branch, do you charge the same price as the other items, or is there a special price markup?
🐰: The price is the same. Most of them are the same or even cheaper because local Thai ingredients are more affordable compared to flavors like cream cheese or buttercream. Since we don't have to import those ingredients from abroad, it allows us to control costs better and price them lower.
👩🏻: Ah, okay. So that means you adjust according to reality. When using local ingredients, that's reflected in lower pricing. This is a very interesting point because it shows that doing business is about authenticity; a win-win situation. Beyond having a genuine story, every detail that customers think of when buying from us gets reflected in the pricing as well.
🐰: That’s right 😊
WIN SOURI LOCAL TO GLOBAL
#SOURI #SOURIBKK
#winmetawin @winmetawin
[trans]
🐰: I might be lucky because I happen to work in the industry. That allowed me to open the first door faster than others, my voice was heard louder than others and that’s all. But in the end, the fact that #SOURI has sustained itself for 6 years isn't just because of me alone.
It's because I've built a brand that people truly love, rather than just buying #SOURI because they love Win Metawin. That is what I believe is more important: figuring out how to make customers repeat their purchases. For customers to come back and buy again, they have to love your brand too, not just its owner.
I think people today have more opportunities than ever before. Everyone has a smartphone, and everyone has access to social media. If you create content today, you might not become famous overnight, but tomorrow your life could be completely different. There are many case studies that prove this.
So, the main thing I want to say is: just start. If you don’t take that first step, nothing will happen. You won’t learn, and you won’t know how to adjust, improve, or shape it into what you truly want it to become. 😊
WIN SOURI LOCAL TO GLOBAL
#SOURI #SOURIBKK
#winmetawin @winmetawin
ctto K.Aom 🫶🏻