Formula Money

F1’s industry monitor. The only reporters who specialise in covering the business of F1. Founded @ZoomAuction & member of @pressgazette Journalism Hall of Fame

[Formula Money @FormulaMoney]

@decalspotters @exposetobacco @AutomationAnywh Accelerating Transformation was on the driver overalls at several races last year.

[Formula Money @FormulaMoney]

@matteozullo_mz @exposetobacco Glad you find it interesting! There are details about the Advertising Value Equivalent in the Methodology at the front of the report.

[Formula Money @FormulaMoney]

We were commissioned by @exposetobacco to calculate the total spent by tobacco companies on F1 over the years. You can read more at the link below and Formula Money's Caroline Reid, the editor of the research, will be tweeting some key facts about it here.
https://t.co/9l1xgMpQLH

[Formula Money @FormulaMoney]

We spent a long time analysing team liveries, trackside advertising, accounts, marketing documents etc to calculate how much had been spent going all the way back to Gold Leaf's sponsorship of Lotus in 1968. You can read the full report here: https://t.co/YZwvgesxCJ

[Formula Money @FormulaMoney]

A few notes on how we compiled the data. The Formula Money Sponsorship Database (https://t.co/j4aLG1vxIA) covers all F1 sponsorship deals back to 2004. However, the vast majority of tobacco sponsorship occurred before that.

[Formula Money @FormulaMoney]

@feersumengin @CrankyYankeeF1 A lot of very rich people are involved with F1 and have assistants who monitor Twitter for libel. I'm not talking about tittle tattle or opinion but facts which are serious, damaging and clearly can't be proved true by the writer. It sticks in your mind when you see it on Twitter

[Formula Money @FormulaMoney]

Always find nuggets in reports of libel trials. Today's is that you can choose to sue someone quoted in a piece, the author of the piece and/or the outlet. The current High Court case is the latter but the former are just as common. #F1 author Tom Bower is often sued personally

[Formula Money @FormulaMoney]

Forgot to Tweet this last week. @gsep123 was spot on that if someone breaks their bubble in #F1 for medical reasons they are exempt
https://t.co/O62uCmaWPW

[Formula Money @FormulaMoney]

If #F1 personnel can't break their bubbles at races what if they need check ups? As someone living with cancer one of the riskiest things I've had to do in quarantine is get blood tests. Surely some of the 2000+ #F1 staff have had to see a doctor/consultant in the past 2 weeks?

[Formula Money @FormulaMoney]

@isaacada1 Few new deals, yes. Few lost deals, no.

[Formula Money @FormulaMoney]

There must have been fewer sponsorship announcements during this season than any previous year. Probably the biggest hasn't even been announced. That's Citibank's partnership of #F1 which only shows on the sport's website. The good news is that not many deals have disappeared!

[Formula Money @FormulaMoney]

@Sanky_21 See our website 👍

[Formula Money @FormulaMoney]

@CrankyYankeeF1 Twitter is the one that needs to do it given the Tweets about F1 personalities in the public domain. They would make your eyes pop out, though not as much as the eyes of the people they are about. Really personal and plainly false. Very useful and a good guide to accuracy though

[Formula Money @FormulaMoney]

@CrankyYankeeF1 Indeed and it doesn't just apply to books. If you Tweet something defamatory you can be sued or if you quote someone saying something defamatory they can be sued. They could be reported to Twitter or the defamed person could see them and sue. One or two Tweets like that about F1

[Formula Money @FormulaMoney]

@alanbaldwinf1 Rather than rushing into signing a new Concorde, Wolff would prefer to extend the current terms though he does have a vested interest
https://t.co/5gNROcZTCq

[Formula Money @FormulaMoney]

@thefalken $500. Take Warner Bros World Abu Dhabi for example. According to @Blooloop "the annual attendance target is between 1.5 and 2 million" and it "represents an investment equivalent to US$1 billion."
https://t.co/7KmYPda0Rp

[Formula Money @FormulaMoney]

'Revealed: The Magic Formula For Calculating The Cost Of A Theme Park' via @forbes by @FormulaMoney https://t.co/l8KDKljBQS