A suspected crypto scammer has been arrested for stealing $220,000 by hiding malware inside Steam games
FBI tracked him through his Uber Eats deliveries
EA says in-game ads could become a much bigger part of its future games.
Speaking to investors, EA Entertainment president Laura Miele called in-game advertising “a huge opportunity,” pointing to games like Skate
Rather than interrupting gameplay with pop-ups, EA is exploring branded billboards, clothing, events, and other placements that feel like a normal part of the environment.
EA recently launched EA Advertising, a new division focused on integrating brands into its games.