Ryan Snyder

Founder, Media Applications Group. I build brands that don't need ads. +$500K in client revenue. Zero ad spend.

[Ryan Snyder @Forward_Echo]

If your content needs context, it isn't content.

It's an internal memo with a hashtag.

[Ryan Snyder @Forward_Echo]

Best part of my Tuesday.

Nobody on the internet is louder than the dog working in front of me.

[Ryan Snyder @Forward_Echo]

$180,000 in one Black Friday at a gun club. Newsletter strategy. Zero paid ads.

The story already lived in the membership. We just put a microphone on it.

[Ryan Snyder @Forward_Echo]

The brands that win don't have better content. They have more accurate content.

They sound like the customer thinks. That's the whole game.

[Ryan Snyder @Forward_Echo]

Got asked what my secret is. There isn't one.

I just stopped negotiating with myself about whether to start.

[Ryan Snyder @Forward_Echo]

You don't need a better strategy.

You need a better tolerance for not seeing results yet. Most people quit on month four of an eighteen month project.

[Ryan Snyder @Forward_Echo]

Most people quit because they confuse pain with damage.

The work is supposed to hurt. The damage is when you ignore the body telling you to stop.

[Ryan Snyder @Forward_Echo]

There's a version of me that thought success would feel like arrival.

The actual version of it feels like permission. Permission to keep going.

[Ryan Snyder @Forward_Echo]

The thing I'm chasing isn't ahead of me.

It's underneath the thing I keep avoiding.

[Ryan Snyder @Forward_Echo]

The men I respect have all gotten quieter.

They know more, they say less. Working on that one.

[Ryan Snyder @Forward_Echo]

He gets it right faster than I do. Doesn't second-guess the rep. Just does it again.

I keep wanting to think my way through what's already a body problem.

[Ryan Snyder @Forward_Echo]

The opening shot teaches the audience how to watch the rest.

Most brand videos waste the first eight seconds proving they're a brand video.

[Ryan Snyder @Forward_Echo]

Every great brand story has a moment of doubt.

Most marketing tries to skip it. The doubt is the part that makes the rest believable.

[Ryan Snyder @Forward_Echo]

I don't trust founders who don't have a thing that scares them outside the office.

The intensity has to live somewhere. If it only lives at work, the work eats them.

[Ryan Snyder @Forward_Echo]

The hardest part of building anything worth building is staying patient while it looks like it's not working.

[Ryan Snyder @Forward_Echo]

Most agencies sell campaigns.

The clients I keep paying me for years aren't buying campaigns. They're buying a partner who answers the phone when something breaks.

[Ryan Snyder @Forward_Echo]

Trained him on a new scent today. He worked through it because I made him.

He worked it again because he wanted to. That second rep is everything.

[Ryan Snyder @Forward_Echo]

I take living at the beach for granted more often than I care to admit. So today is scrap the office views of the tree line, and swap the views for the inlet and work from my phone. What do you or have you taken for granted and how are you/ have you been working on that?

[Ryan Snyder @Forward_Echo]

I lift seven days a week because my brain works better when my body is tired.

The workout isn't the point. The version of me afterward is.

[Ryan Snyder @Forward_Echo]

Surfing is the only place I'm not trying to win.

Maybe that's why it's the only place I always feel like I did.