Forza Horizon 6 has pre-sold 500K on Steam, and it's still got a month until launch (@alineaanalytics estimates)
All signals point to Forza Horizon 6's first year being a record-breaking one for the series. And it's some much-needed good news at team Xbox.
Taking regional pricing and different editions into consideration, Forza Horizon 6 is nearing $30M on Steam. It’s already the best-selling Forza title on Steam pre-launch. Based on comparisons to other known quantities and major sequels, pre-sales this high point to Horizon 6 clearing 2M units on Steam in its first 24 hours.
Horizon 6 still has another four weeks of marketing momentum to capitalise on. And based on how receptive buyers and prospects have been to the marketing so far, we expect the hype and number to continue ticking up.
The US remains Forza’s biggest country across platforms. But changing market/platform dynamics since the launch of Forza Horizon 5 have given its imminent sequel a much bigger launch total addressable market at launch. China is currently Horizon 6’s #2 market by wishlisters. About 6% of Steam wishlists are from Japan (#4), which is way higher than any previous entry in the series.
Obviously, the Japanese setting is a massive deal for gamers and racing fans in Japan itself (I know I was chuffed when they did Britain). Japanese Domestic Market (JDM) car culture is bloody massive globally too. Fans have been dying for this setting for over a decade.
While PC gaming has grown rapidly in Japan since the pandemic, the real prize for racing games in that market remains the console space. As Xbox is essentially a non-factor in the Japanese hardware market, and with no Switch 2 version currently announced, the PS5 edition of Forza Horizon 6 later this year is the only viable path to monetise much of the Japanese console audience.
Forza Horizon 6 launch sales performance on Steam and Xbox at launch will be a huge signal for Sharma and her strategists, as will the PS5 port later this year. If the indicators are all positive, and I believe they will be, they will show that for the modern Xbox, ‘‘winning’’ is about capturing the highest possible share of the global gaming wallet regardless of the silicon it runs on. That’s the end game here.
Anyway, Forza Horizon 6 is going to be bloody massive for Xbox at a critical time and following an off-year for CoD.
Big Forza Horizon deep dive on today's free Substack! Link's in my bio.
Attention Forza Horizon 4 players!
We have an important announcement regarding how FH4’s Festival Playlist will work after Series 77 (from July 25 until August 22) and its availability in digital stores after December 15.
Please, read the complete update here: https://t.co/9PuTUgHp72
@ESV_Scottsin Drip feed is the way of games now unfortunately, it’s the easiest way to maintain a player base over a long time with minimal effort by the developers.
@Hoki_Hoshi What’s frustrating is T10 has yet to fully admit to causing the problems or releasing unfinished content. It’s always “We’ve received feedback about this” or “Our players are reporting issues.” Much rather have them come out and say “We messed up, we will fix it”
Thank you Forza fans for voting #ForzaMotorsport to be your Best Sports/Racing Game of 2023 at @TheGameAwards! We are truly honored and humbled for this recognition. See you at the racetrack!