REMINDER!!! We made a brand new area for PAX Aus 2026.
It needs a name! ENTER HERE: https://t.co/UMCbdC1nBc
Submit your best name idea and you could win 2 x 3-Day Badges! (All entries will enter the random chance draw)
Look out for the voting comp on our socials soon!
Roblox prioritizing shareholders over creators is not surprising at all; they are a public company, and that's their duty.
If you want to understand the direction the company is heading, don’t look at the marketing aimed at creators. Read how they talk to investors vs how they talk to developers and artists.
In investor communications, the focus is on scalability, efficiency, margins, and AI-driven growth. In creator-facing messaging, the word “AI” is often avoided entirely, replaced with vague buzzwords like “real-time dreaming” or “4D.” That disconnect is calculated.
The strategy is clear, though: leverage developer and artist content to train their own AI labs and reduce dependence on human-created UGC over time. Whether that future arrives in 2 years or 10, the direction is obvious. At the end of the day, platforms under investor pressure look for ways to scale content creation without scaling payouts.
It’s visible in earnings calls, investor decks, hiring patterns, and the language used, depending on the audience. Creators should pay attention because the story told to shareholders contrasts with the one told to them.
What do I know? I've been on both sides: as a successful UGC creator and now as a UGC game/platform. I met with many of the big companies you can think of and was part of many discussions on monetization and business strategy for those businesses. I know this space from the core; I started from absolutely nothing and worked through every aspect of the business.
But hey, that's just my personal opinion ;)
Loved the Chaotix Casefiles theme song? As a special treat, check out @rebeccasugar's original demo!
Take a listen and learn more about her inspirations and how the song developed into the final version in the show: https://t.co/rdkTafVRIR
It's been almost one week since Early Access launch. This has been beyond our wildest dreams. We will continue to work hard for all of you. Thank you ❤️
IMPORTANT
We expect over 1 million players on the early access release day for Hytale (January 13). Please download the launcher today and log in now to help us significantly reduce launch-day stress. Let us know if you are having any issues.
Download now: https://t.co/gmc65dAhgi
Friendly reminder!
Interest in Hytale is growing exponentially right now, and I feel like I need to remind people that we only got the game 7 weeks ago and that we are launching an actual early access experience, with all the issues that come with it.
In the long run, we will be fine, but the next few weeks will be chaos. The team is fantastic. I am beyond happy with how things are going; they will make Hytale the dream game we always wanted it to be. I am 100% sure of it. Please give us some time to launch, patch and work towards that dream.
I suggest you don't take a day off work on launch day; we WILL have launch-day issues with the launcher, logins, downloads, and other areas that could go wrong.
Rest assured, once you have downloaded and logged in once, you can be offline without issue.
We received far more pre-purchases than we expected, and we are doing our best to welcome everyone as soon as possible.
Team Cherry Holiday Sign-off! Hollow Knight: Silksong - Sea of Sorrow revealed, the original Hollow Knight refreshed, and more!
Read the blog post here: https://t.co/qK3JrtAXC3
🎉 CONGRATULATIONS 🙌 The results of the 2025 App Store Awards are in and NZ's own Black Salt Games wins the iPad Game of the Year award for Dredge !! See the full list of the 17 stand-out developers here https://t.co/acqxUog5fW