Francesco Gatti

Tech founder

[Francesco Gatti @FrGatti]

Spotify knows your next favorite song before you do.

While Apple Music is obsessed with WHAT you listen to, Spotify focuses on the WHY...

Tracking 2,000+ tiny signals every time you interact with them.

Here's how Spotify uses data to predict your next music obsession: 🧵

[Francesco Gatti @FrGatti]

@elonmusk @spencerpratt !!!!!!!!!!!!!!!! @elonmusk support him pls

[Francesco Gatti @FrGatti]

@WallStreetApes @spencerpratt !!!!!!!!!!!!!!

[Francesco Gatti @FrGatti]

@nickshirleyy @elonmusk @elonmusk @elonmusk repost

[Francesco Gatti @FrGatti]

@ryancarson It’s a BYD by Ferrari lol

[Francesco Gatti @FrGatti]

@ryancarson Do you use any agentic framework to pentest your code? Anything like https://t.co/BxP7NL8rE6?

[Francesco Gatti @FrGatti]

@OisinO Congrats this is awesome 👏🏼👏🏼👏🏼

[Francesco Gatti @FrGatti]

@lukepierceops @KevConti Playbook

[Luke Pierce @lukepierceops]

Late 2024: AI agencies sold n8n workflows for $2-$5K.

Mid 2025: they pivoted to AI agents for $5-15K.

Today: Claude Code ships in hours what used to take weeks, and most agencies are still pitching 2024's playbook.

I spent 2 months rewriting mine for where we actually are in April 2026.

Inside:

→ The offer closing $25K-$60K projects right now
→ Top 5 industries worth selling to this quarter
→ Content schedule generating my inbound (exact post types + cadence)
→ LinkedIn + cold email sequences booking calls today → My 4-call sales process from first touch to signed
→ The strategy doc + proposal template I'm using to close
→ 3 live client builds my team is shipping this quarter

BONUS: First 100 people also get 2 discovery call recordings from my own sales process.

Like + RT + reply PLAYBOOK and I'll DM you the link. Make sure to follow me so I can DM you.

[Francesco Gatti @FrGatti]

@elonmusk Ya let’s make him president lol go vote for Gavin he is going to make things great wtf

[Francesco Gatti @FrGatti]

@america @elonmusk Mandatory like driving licence

[Francesco Gatti @FrGatti]

@elonmusk 💪🏼

[Francesco Gatti @FrGatti]

Turning off your marketing is like closing a store to cut rent.

Saving money feels good...

Until no one walks in. I see the same pattern repeat:

Revenue dips → panic sets in → marketing spend gets cut.

But advertising isn't a cost you pause.

[Francesco Gatti @FrGatti]

When your brand disappears, so does demand.

And rebuilding attention costs more than sustaining it.

This is the kind of discipline we help brands create every day.

Marketing that's measurable, targeted and resilient.

[Francesco Gatti @FrGatti]

It's the filter that turns effort into impact.

And it's why we never launch before mapping:
Audience × Platform × Timing.

The "who" is just the beginning.

The real clarity comes when you understand their world,
And your place in it.

[Francesco Gatti @FrGatti]

If you don't understand your audience...

Don't expect success in business.

Most brands will say they "know their audience".
But in practice, they stop at the surface.

Real understanding begins when you go deeper than demographics and personas.

[Francesco Gatti @FrGatti]

The key behind resonance often comes down to context:

📍 Selling a high-ticket SaaS product?
↳ You'll reach more CTOs on Google and niche newsletters than Instagram stories.

📍 Targeting time-poor DTC founders?
↳ You'll find them in Slack communities, inboxes and podcasts (not TikTok).

📍 Promoting a luxury retreat?
↳ Referrals and long-form content will outperform punchy ad copy every time.

Relevance is what bridges intention and attention.