Francesco Rocchi

[Francesco Rocchi @FraRocchi_]

@HarvardBiz has come up with this great value pyramid. While it focuses on the product management side, #Sales and #Marketing can benefit a lot from this new schema. https://t.co/bCAOQwwqDi

[Francesco Rocchi @FraRocchi_]

#Marketing has always been a concoction of different areas: from #research to #communications , from creativity to technical knowledge.
Good #marketers have always been hybrids https://t.co/4LhREb4vyT

[Francesco Rocchi @FraRocchi_]

Applying financial investment distribution to your #marketing budget, recruiting, time and targeting will help your marketing efforts grow fast and minimize the risk. https://t.co/MKTUrELIJX

[Francesco Rocchi @FraRocchi_]

#AI based tech always need some level of internal customization. Fire up your #nerds #martech #PredictiveAnalytics https://t.co/qq5GdCpSux