Fran Berkman

Crunching news audience data @Taboola. Past @BuzzFeedNews, @Newsday, @Mashable. Consulting producer @Trust_Machine.

[Fran Berkman @FranBerkman]

Diane saw this whole Cambridge Analytica thing coming in 1986

[Fran Berkman @FranBerkman]

@PreciousAchiuwa We’ll never forget you

[Fran Berkman @FranBerkman]

I love how Claude puts ���FINAL” in the file name the first time it generates a document for me in a new project. So charmingly optimistic.

Six days later it’s like “V87 4.0 FINAL_COMPLETE_AMENDED_USE_THIS_PLEASE_GOD_NO_MORE” and we’re both about to kill each other.

[Fran Berkman @FranBerkman]

@AnthonyDiComo We have to let him be the closer if agrees to legally change his name to Sal Monella.

[Fran Berkman @FranBerkman]

Charlie Kirk was just the second news topic this year (aside from Trump) to have more than 100M monthly PVs by US readers in @Taboola Topic Insights.

The other was NFL Draft with 115M PVs in April.

[Fran Berkman @FranBerkman]

@taboola No surprises in terms of the topics that have driven this growth:

-Football
-School
-Charlie Kirk

[Fran Berkman @FranBerkman]

Traffic for US publishers that use @taboola Newsroom is on a 4 week growth streak, reaching levels last seen around the election in November.

[Fran Berkman @FranBerkman]

@sharplink There Will Be Blobs

[Fran Berkman @FranBerkman]

@taboola It seems 1:30-2 pm was the peak.

[Fran Berkman @FranBerkman]

US news readership about the Pope on @Taboola Topic Insights has basically doubled each of the four previous 30-minute windows. Predictions as to when it will cool off?

12-12:30 pm - 647k PVs
12:30-1 pm - 1.3M PVs
1-1:30 pm - 2.4M PVs
1:30-2 pm - 4.2M PVs

[Fran Berkman @FranBerkman]

April readership trends on @taboola Topic Insights:

📈 Interest in tariffs doubled
🫥 Shedeur Sanders PVs > Pope Francis PVs
💡 Social Security is a sneaky powerhouse that your news org probably isn't covering enough

[Fran Berkman @FranBerkman]

Oct was just the 3rd time this year that Trump didn't get the most monthly readership in @Taboola Topic Insights. The other two:

Feb - Super Bowl (Trump was 2nd)
April - Solar Eclipse (NFL Draft was 2nd, Trump was 3rd)

[Fran Berkman @FranBerkman]

Yesterday's readership of news articles about @KamalaHarris accounted for more than 1/3 of the traffic we've seen in the past 90 days.

(Via @taboola Terms Explorer)

[Fran Berkman @FranBerkman]

First time I've seen articles about Biden with more PVs than articles about Trump over a 7-day period in @taboola Topic Insights.

For scale, the 35M PVs to articles about Biden last week is more than we've measured for that topic any individual calendar month so far this year.

[Fran Berkman @FranBerkman]

We've spent 3 years at @taboola developing a robust personalization product for news sites.

Many thanks to our partners @GrayTelevision whose fantastic content and local news teams worked with us through growing pains 🙏

These engagement gains are real! https://t.co/Vy2tmsZkVg

[Fran Berkman @FranBerkman]

May I present some April @Taboola Topic Insights data?

->The eclipse was the highest PV topic in a calendar month so far in 2024
->Meanwhile the NFL draft had nearly the same level of readership as the Super Bowl
->Caitlin Clark is the most read about athlete since Travis Kelce

[Fran Berkman @FranBerkman]

Articles about the eclipse captured more than 50% of the page views we saw yesterday in @Taboola Topic Insights 💫

[Fran Berkman @FranBerkman]

In my many years looking at @Taboola Newsroom Topic Insights, this may be the first time I've seen two science topics dominating readership at the same time. Move over sports and politics🖖

[Sukee Bennett @Sukee_B]

Finding ways to humanize the data is important. “The words you use [in the newsroom] matter, and how you present the data matters. Don’t talk about page views as page views, or uniques as uniques. Those are people on the other end reading.”#ONA22EditorialAI

An #ONA22 🧵👇

[Fran Berkman @FranBerkman]

Covid has allowed closing browser tabs to surpass canceling plans as the top method of stress relief.

[Fran Berkman @FranBerkman]

@lorenzofb