FrankCJones

30 years building websites. Most agency reports do not contain a single number a roofer makes decisions on. Fixing that at

[FrankCJones @FrankCJones]

In 30 years of building websites, I have never met a roofer who reads the monthly agency report. The report measures the wrong things.

[FrankCJones @FrankCJones]

Roofers: pull the last report your agency sent. How many of the numbers in it match a number you actually track in the business? Yes or no, did they connect to anything?

[FrankCJones @FrankCJones]

In 30 years of building websites, I have never met a roofer who reads the monthly agency report.

[FrankCJones @FrankCJones]

So the roofer glances at the top number, files it, gets back to running jobs. The agency sends the same report next month. The numbers never connect.

[FrankCJones @FrankCJones]

Your agency's monthly report shows a number that went up. Traffic, form fills, search rank.

Write your booked-jobs count next to each headline for the last 6 months.

If the columns don't move together, the report is measuring something other than your business.

[FrankCJones @FrankCJones]

What's the one number you actually watch to predict whether next month will be busy?

Not the report number. The one you actually believe.

[FrankCJones @FrankCJones]

Your agency's monthly report shows a number that went up. Traffic from social, form fills, search ranking, impressions.

The agency calls it progress.

[FrankCJones @FrankCJones]

The report is not lying. The number really did go up.

The problem is the number is not connected to the bottom line.

It was never going to be. The agency chose it because of that.

[FrankCJones @FrankCJones]

Your AI tools aren't reading websites. They're reading pictures of websites. They give you the bland average of the websites they were trained on.
That's why everything comes back "close-ish" and looks similar to every other AI-built website.
https://t.co/julKdf9LEW will fix this

[FrankCJones @FrankCJones]

Where does 10X growth fit?

Read more 👉 https://t.co/jAMmU5d067

[FrankCJones @FrankCJones]

I'm seeing a lot of people get a Mac Mini for @openclaw and many of them use 'password' for their website login. What could go wrong?

[FrankCJones @FrankCJones]

In my work, I’ve applied this principle to both marketing projects and internal processes.

Read more 👉 https://t.co/YlLP0bgPpm

[FrankCJones @FrankCJones]

Has anyone else noticed that @OpenAI has turned #ChatGPT into the new @BuzzFeed. For the past few days, every response ends with a statement like: Do you want me to tell you about the 5 amazing things related to your prompt? Number 3 will blow your mind.

[FrankCJones @FrankCJones]

Adding biometric data to the mix could amplify this issue exponentially.

Read more 👉 https://t.co/VSdib2qfHi

[FrankCJones @FrankCJones]

With ENC Explorer, I continuously test features to see what resonates with users.

Read more 👉 https://t.co/36y5zNQsi1

[FrankCJones @FrankCJones]

Over the years, I’ve intentionally shifted the focus of my work, eliminating tasks I don’t enjoy and doubling down on what I love.

Read more 👉 https://t.co/nubTwZYOU9

[FrankCJones @FrankCJones]

While these systems aren’t perfect and require a discerning mind to navigate the vast pools of information they provide, they are invaluable for anyone with a curious mind.

Read more 👉 https://t.co/QZttBv2Adt

[FrankCJones @FrankCJones]

Preventing Burnout and Encouraging Growth Carroll introduces the idea of “break sprints”—intentional pauses to step away from your task list and recharge.

Read more 👉 https://t.co/BXI9dmSVQX