Frank Goedertier

Professor at Vlerick Business School – Passionate about Consumer Psychology, Branding, Mktg Communication.. and(MT)Bikes

[FamousGrey @FamousGrey]

From briefing to idea. 📝 Always interesting to see how the next generation of marketing heroes tackle problems. Thanks @Vlerick students for your interesting perspectives. 🤛🏻 #alkenmaes #marketingmanagement

[Frank Goedertier @FrankGoedertier]

@Vlerick Masters in Marketing today: @hello_storyme educating the group on video #marketing strategy, metrics, management etc. #great #talk

[Frank Goedertier @FrankGoedertier]

"The McDonalds logo is better recognized than the Christian Cross" dixit @KPallini on the Byron Sharp brand religion #VlerickBrandingProgram

[Frank Goedertier @FrankGoedertier]

The "influencer" brand religion: #branding "through" people rather than just "to" people - dixit @stinus230 #VlerickBrandingProgram

[Frank Goedertier @FrankGoedertier]

"How to measure #brand value? focus on meaningfulness for the customer" dixit @GeertVanAelst -speaker #Vlerick Brand Management program 2017

[Frank Goedertier @FrankGoedertier]

Opening #Vlerick year: @louisjonckheere (Showpad) on stage. No.1 tip to succeed as entrepreneur "Build a Marketing Powerhouse"-Amen to that!

[Frank Goedertier @FrankGoedertier]

"The Elephant is in the room" https://t.co/MHsmHJSIjG
=> #Vlerick Masters Students TEDx event => Intrigued? Check it out...

[Frank Goedertier @FrankGoedertier]

Thx Vero. Great to see that #gamification in the #Vlerick classes adds value for our #millennial participants & the facilitating companies https://t.co/9g35xSdC0q

[Veroniek Collewaert @VeroniekC]

Knowledge in action @vlerick : SharkTank Challenge with @abinbevnews - nice one @frankgoedertier ! https://t.co/sA1pkVZvYS

[Frank Goedertier @FrankGoedertier]

"Snapchat: 10 billion video interactions per day" - #aacsbbcds keynote Joseph A. Ripp (Executive Chairman, Time Inc.) on how to reach #GenZ

[Frank Goedertier @FrankGoedertier]

"6.1 billion people in the world have cell phones... 4.5 billion people have running water & toilets" - opening speech #aacsbbcds

[Frank Goedertier @FrankGoedertier]

Proud to talk today about #Vlerick Business School as European "best-practice" at the AACSB B-School Communications Symposium in New York !

[Frank Goedertier @FrankGoedertier]

"Hunkemoller case study: 68% of shopping trips start online" - dixit @GinoVanOssel during the #Vlerick #FMCG & #Retail #Marketing Bootcamp

[Frank Goedertier @FrankGoedertier]

Think mobile first today: "During Xmas almost 50% of the https://t.co/tgFpD1o4n4 sales were via mobile" - Kiki Lauwers #VlerickCoke Bootcamp

[Frank Goedertier @FrankGoedertier]

E-commerce Belgium: 2 out of 3 bought online in 2016 - https://t.co/tgFpD1o4n4 online shopping insights #VlerickCoke Digital Mktg Bootcamp

[Frank Goedertier @FrankGoedertier]

Thank you @bol_com for hosting the #Vlerick Digital Marketing Bootcamp today in your impressive Utrecht offices ! #VlerickCoke

[Frank Goedertier @FrankGoedertier]

Students pitches today in the #Vlerick Digital Marketing Bootcamp: Mini-Case presentations @takeaway headquarters in Amsterdam #VlerickCoke

[Frank Goedertier @FrankGoedertier]

Start Holland field trip #Vlerick Digital Mktg Bootcamp 2017 : Listening to CEO & founding father Jitse Groen of @takeaway .com #VlerickCoke

[Frank Goedertier @FrankGoedertier]

Focus on KPIs & measurement tools in the #Vlerick Digital Marketing Bootcamp today with Bake & Company #VlerickCoke

[Frank Goedertier @FrankGoedertier]

Thank you @HaystackInt a great workshop on eye-tracking & innovative market research for our #Vlerick Retail & FMCG Marketing Bootcamp !

[Frank Goedertier @FrankGoedertier]

#Vlerick Digital Marketing Bootcamp creativity: students pitching ideas on digital mktg #innovation in the solar panel business #VlerickCoke