Frank Kantor

"Keep moving forward" | Producing sales, leads, and results for business owners. Founder at Phoenician Marketing

[Frank Kantor @FrankaKantor]

THE DREAM: Working ON the business versus IN the business.

SOLUTION: Get a FAT sales pipeline and all the pieces will fall in place.

[Frank Kantor @FrankaKantor]

I see this mistake a lot in business...

People will take a maybe and be completely okay with it.

A maybe is worse than a no.
A maybe is worse than a yes.

Remove all the maybes from your life and start chasing solid answers.

[Frank Kantor @FrankaKantor]

How to underpromise and overdeliver.

I spoke with a prospect and his phone wasn't ringing.

He needed work NOW, asap.

"Gotta feed the crew bro. I just need one job."

For context, he had google ads running, a clean website, and plenty of 5-star reviews.

After some digging, I got the scoop.

Everything was built by this "SEO guy."

Here's the catch.

This SEO guy had a lot of things on his plate.

6 kids. Insurance job. Karate instructor. AND trying to do marketing & advertising work on the side.

His mistake: OVERPROMISING.

Plus, he would send monthly invoices.

Brought zero $. zero jobs. Ludicrous.

How it all ties in.

The prospect asked me, "This is all you do, right?"

I leaned back and smiled, "Yep all day, everyday and I love it."

We shook hands and I walked out with a new client.

It's a great learning lesson because people want focused attention and RESULTS.

Luckily, I'm in a position to give that to business owners.

[Frank Kantor @FrankaKantor]

Getting ahead with Reddit and Quora.

People used to find businesses through Yellowpages, Newspaper Ads, or Catalogs.

AI search is the new medium.

ChatGPT trusts these community forms sites because they’re human-to-human interactions, which means there’s a level of trust involved.

Any business can leverage Reddit in a genuine way by paraphrasing reviews, contributing, and name dropping your company.

I do this for some of my clients, and do my best to be authentic.

[Frank Kantor @FrankaKantor]

@thecogitobrief Lifetime gym in Scottsdale, Fashion square and Camelback mtn

[Frank Kantor @FrankaKantor]

Email Management Secret

I have 4 email addresses, and I get a lot of volume (100+ a day).

Build folders and subfolders.

If you have a system, you’ll be able to find any email your heart desires.

Yes it does take time to build this, but I highly recommend it.

[Frank Kantor @FrankaKantor]

Aren’t you worried about AI in marketing?

Me: “Not at all”

Here’s why.

People buy from who they know, like, and trust.

AI will never 100% understand human persuasion, psychology, and what makes people tick.

Sure, it might get 90% of the way there.

I’m banking on that last 10%.

Fundamentals skills in dealing with people are never going away.

[Frank Kantor @FrankaKantor]

I do a lot of outreach.

Usually, it’s me hunting down the clients.

Last month, I got a text for an inbound lead (I guess they saw my LinkedIn post).

I attribute this all to the Killer Case Studies I’ve collected.

A case study shows any business that you're legit.

I’ll start updating my website and posting some of them here.

[Frank Kantor @FrankaKantor]

Social media is one of the biggest time wasters.

You can avoid the trap by deleting all the apps from your phone and using it only for “work purposes” on your computer.

[Frank Kantor @FrankaKantor]

@RiddleSphere 100%

[Frank Kantor @FrankaKantor]

How I avoided a bad business partnership.

Last year I almost started a drywall company with a GC.

After a 2 hour cold call we decided to be partners.

My role was set to be the sales and marketing engine.

Naturally, the next two weeks I cold called every plumber, electrician, and HVAC company in the metro area.

I booked us a couple jobs, and we went out to quote our first gig.

$3k ceiling job that was going to take 2 hours.

I was getting 50%. Except here’s the catch.

GC wanted me to do the work with him.

He wanted to teach me the trade.

That’s cool and all. If I was at a different stage in life, I might have succumbed to his pressure.

However, I trusted my gut, and knew the original agreement was broken.

It was tough, but I walked away from that opportunity.

[Frank Kantor @FrankaKantor]

Outsource or DIY?

I was helping an aspiring entrepreneur the other day.

He landed a Meta Ads -> Landing Page project for a chiropractor.

Shocker, he’s never built a website before.

His first instinct was to hire a guy on Fiverr for $30 to build the landing page.

Basically he’d be shooting himself in the foot.

He has unlimited time, needs to learn the skill, and is being LAZY.

It might make sense if he had multiple clients and was on a time crunch.

Lesson is that outsourcing can be a viable, cost effective approach in the RIGHT scenarios.

[Frank Kantor @FrankaKantor]

Sundays are for God, reflection, family, and prep for the week.

Use them wisely.

[Frank Kantor @FrankaKantor]

Email will always be the language of business.

Talked to the owner of a remodeling company with an 8,000 person email list.

Basically, he’s sitting on a couple million dollars.

Average transaction size is $30-$50k.

One email a month will PRINT.

He’s darn lucky that he built the list.

90% of people don’t even have one.

[Frank Kantor @FrankaKantor]

Online and offline marketing work in conjunction.

One of my clients visits businesses in-person to hand out business cards.

Then when they look him up, his business is ranked at the top of Google.

This is a great example of how a local service business can thrive.

[Frank Kantor @FrankaKantor]

Goated spot.

I got so much work done here.

[Frank Kantor @FrankaKantor]

Time is the biggest constraint for a lot of operators.

Ever since I started @useMotion my workflow has changed.

Great service, and once I hire staff I will be onboarding them into this software.

[Frank Kantor @FrankaKantor]

You can’t afford to miss a day.

You can’t afford to move slow.

Never get satisfied, always push for MORE.

[Frank Kantor @FrankaKantor]

God rewards those who try their best every day even when it’s hardest.

[Frank Kantor @FrankaKantor]

Talked with a GC who said he’d worked with 3 marketing companies.

According to him, all three failed miserably.

Checked out his SEO ranking and he’s #1 for bathroom remodeler in his area.

Went back to him, and he said “Yeah we do get a couple calls a week for that. I’m looking for a steady stream.”

Me: “You have a steady stream. If you want more volume, let’s run ads.”

Him: “Ads don’t work.”

Lesson is that some people aren't going to be a good fit.

I’m cool with that.

There are infinite clients.

[Frank Kantor @FrankaKantor]

It’s incredible how much stimulus there is in NYC.

Everyone’s wearing Airpods, lights flashing, people everywhere.

Even the dude in the sauna has airpods and is playing a video game.

Florida is far superior in this regard.