6 Factors that Impact Brand Campaign Budget Planning | Franklin Street. When considering a brand campaign, these 6 factors may influence your budget planning. https://t.co/fLILEHEKBs #budgets#strategy#brands#campaigns
Identify Unmet Needs to Improve the Patient Experience | Franklin Street. Learn how marketers can identify unmet patient needs to improve the patient experience.
https://t.co/RRjGnSwWBP #patientjourney#unmetneeds#consumerchoices#marketingandops
Bringing Home the Best of MSHPM | Franklin Street. Read more about using storytelling, trust, and courageous creative to brand loyalty and unique experiences. https://t.co/ad07KSidHO #storytelling#brand#trust#creative#MSHPM
Seven Secrets of a Successful Expansion | Franklin Street. Learn more about how to strengthen your brand while opening a new hospital or expanding a facility. #brands#newhospital#expansion#facilities#healthcare https://t.co/j985F5SOpg
Off to the Michigan Society for Healthcare Planning and Marketing! Pleased to present on Courageous Creative, Leveraging the Value of Your Brand, and Physician Relations to Drive Service Line Results.
8 Lessons in Health Care Marketing | Franklin Street. Lessons about shaping brands, marketing service lines and developing unique brand experiences for patients, employees, and physicians. https://t.co/n3vdvE2xiD #brands#servicelines#brandexperience#patientexperience#lessons
Video Disrupted: The shift in video as our primary storytelling vehicle. | Franklin Street. Click here to learn more about how to stay ahead of video disruption. https://t.co/VV9CayGYxF #video#OTT#interactive#marketing#strategy
Cultures Disrupted: The Recruitment and Retention Crisis | Franklin Street. Learn more about how your organization can prepare to recruit and retain top clinical talent. https://t.co/jMLUxMs2zj #recruitment#retention#workforce#workforceshortage#clinicaltalent
Perceptions Disrupted: Alternatives to Medicine | Franklin Street. Health care marketers must convey how their brands can serve patients who want alternatives to pills.
https://t.co/UmIwoqfkkM #alternativemedicine#opioidcrisis#painmanagement
What is your brand worth? | Franklin Street. Valuable and powerful brands differentiate organizations. Click and learn how to calculate your brand's value. https://t.co/U0BWzymXwj #brand#brandvalue#healthcarebranding#brandinnovation