Fred Pfaff

Positioning/PR consultant, founder of Fred Pfaff Inc. Director of Getting Out & Staying Out, NYC second-chance organization. Runner, golfer and TiVO junkie.

[Fred Pfaff @fredpfaff]

@_oliviamorley Congratulations!

[Fred Pfaff @fredpfaff]

Financials Have You Stressed? Meet Bill. Great campaign from @OdysseusArms for financial ops platform BILL. Delicate humor CAN work in B2B ads!

[Fred Pfaff @fredpfaff]

August was once the gentle wind-down of summer, a time when emails didn’t have to be returned, and relaxation ruled the day. Now it’s as hectic as everything else, writes humor columnist @JasonGay. https://t.co/rOgBM6lmuh via @WSJ

[Fred Pfaff @fredpfaff]

We’re having the wrong creative conversation about AI | Campaign US https://t.co/aFRWPZjlnZ via @campaignliveus

[Fred Pfaff @fredpfaff]

https://t.co/o9e8vBbqvl

[Fred Pfaff @fredpfaff]

Does AI really have news judgment? No way. Whitman @mediapsssst -- PRophet's Latest Feature: "Short-And-To-The-Point" Press Releases https://t.co/eB1EqeHuaz

[Brian Bonilla @BrianBonillaNYC]

Taylor Smiley from Lerma/ about the He Gets Us ads about Jesus: “We had our own questions before we engaged in the work.” There was a team of “atheists agnostics, democrats, conservatives, and people of different sexual orientations” that worked on the campaign #adagesmallagency

[Fred Pfaff @fredpfaff]

95% of CMOs' jobs lies beyond content and media, says John Harris at @wwpartners - Agencies Need to Creatively Solve Bigger Business Issues for Their Clients https://t.co/UjhjfqaAAj via @Adweek

[Fred Pfaff @fredpfaff]

Big validation for independent agencies and global indie network @wwpartners, keen reporting by @_oliviamorley. Exclusive: Brand USA Names Indie Agency R&R Its New Media Agency of Record https://t.co/yINW0N1vu0 via @Adweek

[Fred Pfaff @fredpfaff]

@kobrie Dark Side - for its music and its revolutionary contribution

[Fred Pfaff @fredpfaff]

Replacing humans with AI has some nasty blowback on Google. Great piece by @jameshercher @adexchanger. With Dread, Advertisers Report A Wave Of Mistaken Google Account Suspensions And AI Miscues https://t.co/gIdaftqssM @AdExchanger

[Fred Pfaff @fredpfaff]

Advertising has the women's empowerment conversation backward, says Libby Brockhoff @odysseusarms https://t.co/UHpoOzYCsp

[Kyle O’Brien @kobrie]

Love this. Cornett Supports Allyship With LGBTQ+ Community With ‘Work is a Drag’ https://t.co/6scNAILwmQ

[Fred Pfaff @fredpfaff]

@KendraEClark Oh yeah

[Fred Pfaff @fredpfaff]

Yup. Some B2B firms overlook PR, but most claim benefits, study finds @vansonbourne @championcomms https://t.co/DiDinWVGeL

[Fred Pfaff @fredpfaff]

@kobrie She changed the game in lasting ways.

[Fred Pfaff @fredpfaff]

@bluechipww breaks the formula for Daisy Sour Cream in new work. Do a Dollop in Daisy Sour Cream's Cheery Spot https://t.co/sVdar65fqk

[Fred Pfaff @fredpfaff]

Video Needs a Broader Sales Fluency, says @Silonine @AdPerceptions https://t.co/iWWNlj9lR7

[Fred Pfaff @fredpfaff]

This team is here for you, day or night. It's #Verizon4Me
https://t.co/bmLNqqvFGo

[Fred Pfaff @fredpfaff]

A prevent defense loses more games than it wins - sound counsel for marketers, by @natives. Marketers Must Be Flexible, Without Losing Identity, in Uncertain Times https://t.co/47J5ahHidx via @WSJ