Positioning/PR consultant, founder of Fred Pfaff Inc. Director of Getting Out & Staying Out, NYC second-chance organization. Runner, golfer and TiVO junkie.
August was once the gentle wind-down of summer, a time when emails didn’t have to be returned, and relaxation ruled the day. Now it’s as hectic as everything else, writes humor columnist @JasonGay. https://t.co/rOgBM6lmuh via @WSJ
Does AI really have news judgment? No way. Whitman @mediapsssst -- PRophet's Latest Feature: "Short-And-To-The-Point" Press Releases https://t.co/eB1EqeHuaz
Taylor Smiley from Lerma/ about the He Gets Us ads about Jesus: “We had our own questions before we engaged in the work.” There was a team of “atheists agnostics, democrats, conservatives, and people of different sexual orientations” that worked on the campaign #adagesmallagency
95% of CMOs' jobs lies beyond content and media, says John Harris at @wwpartners - Agencies Need to Creatively Solve Bigger Business Issues for Their Clients https://t.co/UjhjfqaAAj via @Adweek
Big validation for independent agencies and global indie network @wwpartners, keen reporting by @_oliviamorley. Exclusive: Brand USA Names Indie Agency R&R Its New Media Agency of Record https://t.co/yINW0N1vu0 via @Adweek
Replacing humans with AI has some nasty blowback on Google. Great piece by @jameshercher@adexchanger. With Dread, Advertisers Report A Wave Of Mistaken Google Account Suspensions And AI Miscues https://t.co/gIdaftqssM @AdExchanger
A prevent defense loses more games than it wins - sound counsel for marketers, by @natives. Marketers Must Be Flexible, Without Losing Identity, in Uncertain Times https://t.co/47J5ahHidx via @WSJ