12 happy clients. 90% retention. Two introductions a year.
The first two numbers are excellent. The third one tells you they're both accidents.
Nobody with that much goodwill gets two intros a year on purpose.
If it's information, go get it. Read the thing, run the number. If it's courage, no amount of reading will help. Nothing is going to feel more ready than it feels right now.
To make a wise decision you need three things. Good information. The discernment to find what's true and read the timing. The courage to decide. Most founders have a mountain of the first one and almost none of the other two.
So ask yourself. Is the decision you're sitting on waiting on more information, or is it waiting on your courage? They feel identical from the inside. That's what makes this so hard.
Referrals aren't a favor you request. They're a system you run.
About two hours of work, spread across a month.
No new leads. No new offer. Nothing new on your calendar.
Most agencies have a referral pipeline. Almost none of them have a referral system.
12 happy clients.
90% retention.
Two introductions all year.
Both accidental.
Don't email twelve clients. Score them and ask five, in order.
Then close the loop within 48 hours, win or lose.
A referrer who hears back refers again. One who never hears back doesn't.
“Busy is the new stupid.” — Bill Gates 😳
Being overbooked isn’t a flex—it’s a red flag.
Top agency founders don’t hustle nonstop. They protect their time, delegate well, and focus on high-leverage moves.
If your calendar owns you, you're not the boss—you’re the bottleneck.
And it takes less than an hour to install.
Want free access to my “Discovery Calls That Convert” course?
Comment “DISCOVERY” below, and I’ll get it to you.
Steal My Discovery Call Script for Agencies...👇
(This is the EXACT process I teach agency founders to get clients)
Too many agencies are winging discovery calls (and not getting new clients).
That’s why I decided to give away my “Discovery Calls That Convert” course for $0 (it was $199).
It features the 5 keys to effective Discovery Calls, my framework for quickly building trust, and the Discovery Call Script for landing the clients you want to work with.