704,479 users reached since we integrated inside MetaMask.
For the first time, brands can run tailored campaigns directly inside the world’s largest non-custodial crypto wallet.
Here’s what happened:
• Week 1: 8 brands (including Pudgy Penguins, Fugz, Claynosaurz) reached 385,186 users
• Week 2: 319,293 new users → total 704,479
• Click rate doubled from 10.3% to 20.7%
• 1 in 6 claimers returned for a second benefit
• Campaigns grew from 8 to 20 brands (Doodles, Dial, Chimpers, and others joined)
After two weeks only, the signal is clear:
Campaigns powered by real user behavior inside the wallet increase revenue and loyalty for wallets, activate relevant and new users for brands, and help users discover benefits they actually care about.
We’ll update soon with more numbers!✨
$17,142,887.41 in $LINEA moved to 4 wallets with previous activity.
Hopefully it is used to continue building something useful
@DeclanFox14@LineaBuild@MetaMask@Consensys
Open edition NFTs are garbage.
MetaMask/Linea should launch a capped 5,000 NFT collection on Linea with mint pricing based on Season 1 levels. Reward actual users, not infinite supply spam.
Even better: royalties buy & burn Linea.
@MetaMask@mikashi@miamislice@DeclanFox14
Fireside Chat with @VitalikButerin , @ethereumJoseph & Lighter founder @vnovakovski !
We will discuss high performance applications, ZK rollups on Ethereum, roadmap for scaling, future of DeFi, and beyond.
Monday, May 18th at 3PM UTC. Link in the replies.
Don't miss it!