Iโm joining Hugh @rivercottage to support @Food_Foundation calling for a veg ad fund to help people eat more veg. Get involved! Post your superhero veg pic. We want governments, retailers & growers to come together to make veggies the hero of our food advertising #VegPower ๐ฅ๐ฝ๐
When was the last time you saw a humble carrot ad? Only 5% of the ยฃ296.6m confectionery, snacks, fruit, veg & soft drinks budget, gets spent on f&v. We need a dedicated marketing budget for veg to compete with the abundance of junk