Jassa

A Mumuye Man from Taraba State Northern Nigeria.
A Liberal and Progressive but not APC Progressive😁😁...

[Jassa @FriarRitchie]

@jrnaib2

[Jassa @FriarRitchie]

@jrnaib2 @BashirAhmaad @DrOkaforEmmanu1

[Jassa @FriarRitchie]

@ElIbrvhim @GovAgbuKefas @senbwacha Does he have any credibility in the first place?

[Jassa @FriarRitchie]

I believe @GovAgbuKefas should not return to TY Danjuma House in 2027 due to incompetence and broken promises. Meanwhile, @senbwacha is unsuitable for Taraba; your resignation letter from the APC shows you are an opportunist seeking personal gain.
The second-to-last paragraph.

[Senator Emmanuel Bwacha @senbwacha]

Yesterday in Jalingo, I formally declared my intention to contest for the Governorship of Taraba State under our great party, the PDP.

[Jassa @FriarRitchie]

@ElIbrvhim @GovAgbuKefas @senbwacha Indeed, he is entitled to support whoever he wants, but he is a member of the PDP, not the APC. Can an anti-party stance like his still be considered part of democracy?

[Jassa @FriarRitchie]

Message clearly conveyed... If you are aware, you understand.
A new Nigeria is #POssible.

[Emeka Ihedioha @EmekaIhedioha]

Nigerians know the difference between serious journalism and political fiction.

I encourage you all to join our cause in the ADC via - https://t.co/1PKtpeqPY8

Indeed, a new Nigeria is POssible

[Jassa @FriarRitchie]

@Omojuwa From obsession deliver us oh lord...
Smh

[Jassa @FriarRitchie]

@BashirAhmaad This picture is not a picture of 2023...

[Jassa @FriarRitchie]

@soulawakened0 Thank you for the information...

[Jassa @FriarRitchie]

Egbon @SegunShowunmi, I trust you have learned from the Bwala interview: being loud does not equate to being correct or truthful. You should exercise restraint when speaking on Nigeria's political matters.

[Segun(🦁)Showunmi (PhD) @SegunShowunmi]

When Spokespersons Falter: Lessons in Strategic Communication. The Bwala/Mehdi meltdown.

Public communication at the highest levels of government is not a casual undertaking. The role of a spokesperson is one of the most demanding assignments in political leadership because it sits at the intersection of policy, perception, and national reputation. Every word, tone, gesture, and response becomes part of the narrative through which both domestic and international audiences judge a government.

Recent interview performances by presidential representatives have reignited an important conversation about the professional standards required for spokespersons in the modern media environment. Confronting seasoned international interviewers such as Mehdi Hassan is not merely a media appearance; it is a high-stakes exercise in narrative management.

Effective spokespersons are rarely accidental performers. Communication scholars often reference the “10,000-hour rule,” popularized by Malcolm Gladwell, to illustrate the level of sustained practice required to achieve mastery in complex professions. Political communication is no different. Those who excel in this field typically arrive with years of disciplined engagement campaign messaging, media briefings, crisis communications, and policy translation.

The difference between seasoned communicators and inexperienced voices becomes evident under pressure.

Professional spokespersons understand how to redirect hostile or loaded questions without appearing evasive. They rely on structured communication frameworks often summarized as a “4+1” approach: four supporting points anchored by one central message that consistently returns the conversation to the principal’s policy priorities. The interview is never about the spokesperson. It is about defending, explaining, and contextualizing the decisions of the leader or institution they represent.

Another hallmark of professionalism is message discipline. Skilled communicators resist the temptation to speak for the applause of a narrow political audience. Their true target is the broad middle: undecided citizens, neutral observers, and international audiences whose perceptions influence the credibility of a government. This requires restraint, strategic clarity, and an awareness that statements made in the heat of a televised exchange often reverberate long after the cameras are turned off.

Equally important is situational awareness. Every media platform has a “house style,” every interviewer a known method of questioning, and every audience an expectation of tone. Preparation therefore involves understanding the adversarial dynamics of the interview environment, anticipating lines of attack, and crafting responses that maintain composure while advancing the government’s narrative.

The craft also involves non-verbal communication. Tone of voice, pitch, cadence, posture, and controlled gestures are not cosmetic features; they are tools that reinforce credibility. Audiences often evaluate confidence and authority through these signals even before processing the substance of a response.

For governments, the broader lesson is institutional rather than personal. Strategic communication should be treated as a professional discipline requiring training, mentorship, and continuous preparation. Many successful administrations invest heavily in communication war rooms, message simulation exercises, and spokesperson coaching to ensure that representatives are fully prepared for hostile interviews.

In an era where a single media appearance can circulate globally within minutes, spokesperson performance is no longer a minor detail of governance. It is part of statecraft.

Nigeria, like many democracies, would benefit from a deeper investment in professional communication training for those tasked with representing public institutions. Doing so strengthens not only the credibility of individual leaders but also the country’s voice on the global stage.

[Jassa @FriarRitchie]

@soulawakened0 Why should we have a high oil price?
When we have the crude oil and Dangote's refinery.

[Jassa @FriarRitchie]

@soulawakened0 Us? Who is the us?

[Jassa @FriarRitchie]

@soulawakened0 Are you an Iranian?

[Jassa @FriarRitchie]

@BashirAhmaad A common example is @BashirAhmaad

[Jassa @FriarRitchie]

Be wary of a man who believes every conversation or argument is about winning.

[JJ. Omojuwa @Omojuwa]

Seyi Law won that conversation, hands down. He even had to endure outright misinformation that couldn’t even get corrected after a supposed fact-check.

However, he was the one with the star power, so everything that went against him made the other person look good. It’s like that club that scored a goal in the UCL in a 4-1 loss, Kairat? but celebrated the goal like they’d just scored a winning goal.

[Jassa @FriarRitchie]

@soulawakened0 @EngrFAB A united Northern Nigeria beyond religious and tribal lines is our only way out.

[Jassa @FriarRitchie]

@soulawakened0 @EngrFAB I'm more ashamed to be a Northerner than ever, because I don't understand how one man from Rivers State would come to Abuja, and be claiming god and all Northern elders and statesmen can't stand to his face.

[Jassa @FriarRitchie]

@soulawakened0 @EngrFAB Opposition lacks coordination, and people of goodwill...

[Jassa @FriarRitchie]

@soulawakened0 @EngrFAB I held that kind of position in the past, but with a set of non-committed opposition leaders, APC will still find their way out without considering the mandate of the people...