@Halosznn_ The big mindset shift: social interaction becomes less about broadcasting and more about seeding credible, citable proof points that live where AI models actually go to verify facts.
@Halosznn_ If I was told that Google Search and Social media will stop being the primary way to discover companies, here is what I would do and how I would do it.
@Halosznn_ 6. Track differently:
Traditional metrics (likes, reach) matter less. I'd watch for brand mentions, inside AI answers (manually testing prompts), referral traffic from AI tools, and share-of-voice vs competitors when people ask AI "best X for Y."
@Halosznn_ Conflicting info across platforms makes AI tools hedge or skip you.
5. Direct presence in AI ecosystems:
Where possible, get listed in plugin directories, ChatGPT/Claude-connected tools, and any emerging "AI directories." This is the new SEO backlink game
@Halosznn_ 4. Consistency: Trust signal
Same name, description, and facts everywhere (site, socials, directories, Wikipedia, Substack Channels, LinkedIn, partner or feature industry experts in the companies niche and tell their stories on LinkedIn).
@Halosznn_ 3. Structure content for retrieval, not scrolling:
- Clear, factual "what is X / who is X for / how does X work" pages
- FAQ-style content that mirrors how people actually phrase questions to AI
- Schema markup (Organization, Product, FAQ) so machines can parse facts cleanly
@Halosznn_ - Getting genuine customer mentions on Reddit/forums
- Pitching journalists, storytellers and niche industry publications for citable coverage
- Encouraging reviews on relevant platforms
@Halosznn_ the sources LLMs actually train on or retrieve from."
2. Win the third-party narrative:
LLMs weight independent mentions heavily. what's said about the brand on Reddit, Substack channels, G2, Trustpilot, industry blogs, and press, not just owned channels. I'd invest in:
@Halosznn_ 1. Be the source, not just the storyteller:
AI tools pull from text they trust: Wikipedia, Substack, review sites, news coverage, forums (Reddit especially), and structured data. So the strategy shifts from "post engaging content" to "exist clearly and consistently across the