Tom | Shopify & CRO

Your Shopify store is leaking revenue. I'll show you where — free. Shopify development • CRO • Static ads • Email design. WhatsApp me "AUDIT" 👇

[Tom | Shopify & CRO @Frontend_Prince]

This lingerie brand had a "sexy" homepage.

It converted like a wet napkin.

Here's the 8-move teardown that turned it into a sales engine:

1. Shipping bar reframed as a benefit - not banner noise
2. Social proof above the fold: 4.9★ • 2,205 reviews • real faces
3. Headline that positions instead of poses: "Luxury That Feels Personal"
4. Subhead naming what people actually came to buy
5. Trust badges killing the #1 objection: Discreet Shipping
6. Hero selling the GIFT — not just skin
7. Outcome-driven CTA: "Find Your Perfect Set →"
8. Subtext pulling them deeper: bestsellers, new arrivals, luxe sets

Sex sells the scroll.
Clarity + trust sells the cart.

If your Shopify homepage still looks like a magazine ad, you're bleeding revenue every single day.

Reply "AUDIT" and I'll tear yours apart this week. On the house.

#CRO    #Shopify #DTC #Ecommerce #ConversionRateOptimization #WebDesign #ShopifyExperts #LandingPageOptimization #DTCMarketing #UXDesign

[Tom | Shopify & CRO @Frontend_Prince]

I redesigned LMNT's mobile hero.

Before: pretty product shot, zero reasons to buy.

After: social proof up top, benefit-driven copy, clear CTA, real review.

Same brand. Way more conversions.

Small changes, big revenue.

#CRO #ShopifyDev #ConversionOptimization #DTC #WebDesign

[Tom | Shopify & CRO @Frontend_Prince]

A cozy photo gets attention. A clear next step helps shoppers act.

This Linens & Hutch redesign adds readable copy, trial reassurance and a prominent Shop Comforters CTA.

Running a store? Let’s find the friction in your mobile homepage.

#CRO #Ecommerce

[Tom | Shopify & CRO @Frontend_Prince]

A Redesign for KOHEPETS brand

#shopify #figma #replo #cro #ecommerce

[Tom | Shopify & CRO @Frontend_Prince]

A shopper opens a mobile store and has to work out what to shop before they can decide where to tap.

The BEFORE screen led with a crowded carousel and partial category tiles. For the phone accessories AFTER, we made five changes:

1. A full-width photo makes the category recognizable at a glance.
2. A bold headline gives the page one clear message.
3. Two concise badges reduce competing choices.
4. One prominent button makes the next step obvious.
5. The delivery threshold appears beside the buying path.

Store owners: if your first screen makes shoppers search for the point, let’s talk about redesign and CRO.

#CRO #EcommerceDesign #MobileUX #ConversionOptimization

[Tom | Shopify & CRO @Frontend_Prince]

Wellness brand product page redesign = 628% AOV increase.

Before: Basic PDP with quantity selector
After: Advanced subscription architecture + upsell strategy

The 8 conversion elements:
1. Triple trust banner (guarantee + dispatch + worldwide)
2. Lifestyle product photography with context
3. Thumbnail gallery for exploration
4. Star rating + 1000+ reviews
5. Strikethrough pricing + savings badge
6. 3 emotional benefits with bold text
7. Visual bundle selector (Best Seller + Best Value)
8. 4-layer subscription benefits with green checkmarks

Subscription = 6x higher LTV than one-time purchase.

I design + develop complete Shopify ecosystems (Figma → Replo → Custom Subscription Logic) optimized for recurring revenue.

Wellness brand? DM

#ShopifyDevelopment #CRO       #SubscriptionCommerce #FigmaDesign #ReploDesign #CustomDevelopment #WellnessBrands #SupplementMarketing #RecurringRevenue #ShopifyExperts #FunctionalMushrooms

[Tom | Shopify & CRO @Frontend_Prince]

This lingerie brand had a "sexy" homepage.

It converted like a wet napkin.

Here's the 8-move teardown that turned it into a sales engine:

1. Shipping bar reframed as a benefit - not banner noise
2. Social proof above the fold: 4.9★ • 2,205 reviews • real faces
3. Headline that positions instead of poses: "Luxury That Feels Personal"
4. Subhead naming what people actually came to buy
5. Trust badges killing the #1 objection: Discreet Shipping
6. Hero selling the GIFT — not just skin
7. Outcome-driven CTA: "Find Your Perfect Set →"
8. Subtext pulling them deeper: bestsellers, new arrivals, luxe sets

Sex sells the scroll.
Clarity + trust sells the cart.

If your Shopify homepage still looks like a magazine ad, you're bleeding revenue every single day.

Reply "AUDIT" and I'll tear yours apart this week. On the house.

#CRO    #Shopify #DTC #Ecommerce #ConversionRateOptimization #WebDesign #ShopifyExperts #LandingPageOptimization #DTCMarketing #UXDesign

[Tom | Shopify & CRO @Frontend_Prince]

Plant-based supplement brand homepage = 1,023% conversion explosion.

Before: Campaign-driven creative messaging
After: Purity-focused authentic positioning

The 8 strategic shifts:
1. Triple credibility banner (certified + plant-based + 60-day guarantee)
2. Massive social proof (25,000+ reviews)
3. Anti-synthetic headline (REAL NUTRITION, NO SYNTHETIC SHORTCUTS)
4. Transparency subheadline (organically sourced, cleanly formulated)
5. 3 trust-building benefits (vibrant, long-term wellness, trust ingredients)
6. Journey CTA (START YOUR CLEAN NUTRITION JOURNEY)
7. Intimate product moment (hand holding capsules)
8. Transformation testimonial (radiant + grounded)

Clean label brands win with radical transparency.

I design + develop trust-first Shopify stores (Figma → Custom Code) where purity converts skeptics into believers.

Clean brand? DM

#ecommerce #UXDesign #ConversionRate #Shopify #CRO       #ecommercedesign #ConversionOptimization #UIUXDesign #WebDesign #ecommercebusiness #ShopifyDesign #ecommerceCRO #DigitalMarketing #SaaS #startups #growth #marketing

[Tom | Shopify & CRO @Frontend_Prince]

A shopper comes for a pair of shoes. First, they have to navigate a stack of sale flyers.

Peltz Shoes already had a prominent clearance offer. This redesign gives shoppers a clearer route into it.

The five numbered changes address specific friction in the original:

1. Search in plain sight. A full search field helps shoppers start with a shoe, brand or category.

2. One clear offer. A focused sale message replaces competing promotional blocks.

3. A stronger next step. A prominent “Shop clearance” button replaces the small text link beneath repeated sale messaging.

4. Products take focus. Clear footwear imagery makes the merchandise easier to see than in the flyer collage.

5. Trust made scannable. The store’s heritage and in-store fitting support get a clearer place in the hierarchy.

The badge sets a +12% relative CVR lift test target. That is a goal for an experiment, not a measured result.

If your store’s homepage makes shoppers work to find the next step, let’s talk about a redesign and a focused CRO test.
#Ecommerce #CRO #WebDesign #MobileUX

[Tom | Shopify & CRO @Frontend_Prince]

My Holistically Hip redesign concept gives the main message its own space below a sunlit lifestyle hero.

An outlined shop button provides a clear next step, aiming to pair warmth with easier browsing.

DM me “HOMEPAGE” to discuss your store.

[Tom | Shopify & CRO @Frontend_Prince]

“Exclusive Discounts” led the original.

I brought the parts proposition forward and changed “GO” to “Shop by vehicle” to make the next step clearer.

A mobile redesign worth testing.

#Ecommerce #CRO

[Tom | Shopify & CRO @Frontend_Prince]

@alvarostudio_ Thanks

[Tom | Shopify & CRO @Frontend_Prince]

A graphic tee with personality was squeezed into a small banner. The next thing shoppers saw was a collection carousel.

That was the starting point for this Hiyatee mobile redesign.

Four visible changes give the first screen a clearer shopping path:

1. Clear product message. A prominent graphic-tee headline makes the category easier to recognize.
2. A larger product spotlight. One focused image gives the shirt and its artwork room to be seen.
3. One explicit shopping CTA. “Shop Graphic Tees” makes the next step easy to find.
4. Return and sizing reassurance. Supported return information and a size-guide cue sit directly below the CTA.

The magenta brand accent connects the headline, imagery, and primary action.

If your store’s mobile homepage needs a clearer message and shopping path, message me for redesign and CRO help.

#Ecommerce #CRO #MobileUX #WebDesign

[Tom | Shopify & CRO @Frontend_Prince]

Mobile shoppers should not have to hunt for trust or a next step.

This redesign adds free shipping, social proof, a clear value promise, trust cues, product focus, and an above-fold CTA. CVR lift test target: +15%.

Need CRO help? Let’s talk.

#CRO #Ecommerce

[Tom | Shopify & CRO @Frontend_Prince]

@justnlalonde Post deleted

[Tom | Shopify & CRO @Frontend_Prince]

@alvarostudio_ Thanks

[Tom | Shopify & CRO @Frontend_Prince]

Countdown timers don't create urgency.

They create suspicion.

I redesigned this feminine wellness homepage. Here's what changed and why:

BEFORE was screaming "dropshipper":

1. Flashing countdown (anxiety, not desire)
2. Product floating on a white BG (zero context, zero want)
3. Clinical headline: "Take Care Of Your Vaginal Health"
4. Yellow CTA at war with the brand palette
5. Not a single trust signal above the fold

AFTER sells like a premium brand:

1. Soft "Spring Sale" bar - urgency without the panic
2. Trust strip right under nav (30-day guarantee + 4.8★)
3. Stars reinforced before the headline reads
4. Benefit-led hook: "Premium Feminine Wellness Without The Guesswork"
5. Subhead does the heavy lifting on what it is + what it does
6. Black CTA that matches the brand (premium > loud)
7. Lifestyle hero product styled in a real bathroom, not floating in space
8. Trust icons below the fold: Natural Blend / 500k+ sold / 30-Day Guarantee
9. Reviews reinforced again at scroll-out

The lesson: stop manufacturing urgency. Start engineering trust.

DTC brands bleeding conversions on mobile, DMs are open.

#CRO    #ShopifyDev #DTC #Ecommerce #ConversionOptimization #UXDesign #ShopifyPlus #DTCMarketing

[Tom | Shopify & CRO @Frontend_Prince]

@alvarostudio_ Thanks

[Tom | Shopify & CRO @Frontend_Prince]

This hero had six competing pieces of text and a button that blended into the background.

Just helped a direct-to-consumer clear aligner brand fix a first screen that stacked a sale badge, a struck-through price, a bonus offer, a tagline, and a logo on top of one another, then finished with a dark outlined CTA on a dark navy panel.

Their mobile conversion rate was at 1.6%. The "Order Now" button had a 6.4% tap rate, and 57% of visitors dropped before the impression kit flow started.

We implemented the One Message One Action framework, focusing on three changes:

1. Cut the hero down to a single headline that names the outcome, Clear Aligners For A Confident Smile, with the $370 off and free care kit as one supporting line instead of four scattered graphics

2. Replaced the dark-on-dark outline button with a high contrast teal CTA that says Start My Smile, since first-person CTAs consistently beat commands in high consideration purchases

3. Moved the three real objections directly under the headline, orthodontist approved, at-home treatment, 100,000+ smiles, and pulled the 4.5 Trustpilot score up next to the button instead of leaving it below the fold

Now they are at 3.7% mobile conversion, CTA taps at 24.9%, and impression kit starts up 82%.

More offers on screen does not mean more urgency. It means more places for the eye to stall.

A $725 purchase does not convert on discount stacking. It converts on trust and one clear next step.

#CRO #ConversionRateOptimization #Shopify #EcommerceDesign #UXDesign #WebDesign #DTC

[Tom | Shopify & CRO @Frontend_Prince]

Plant-based supplement brand homepage = 1,023% conversion explosion.

Before: Campaign-driven creative messaging
After: Purity-focused authentic positioning

The 8 strategic shifts:
1. Triple credibility banner (certified + plant-based + 60-day guarantee)
2. Massive social proof (25,000+ reviews)
3. Anti-synthetic headline (REAL NUTRITION, NO SYNTHETIC SHORTCUTS)
4. Transparency subheadline (organically sourced, cleanly formulated)
5. 3 trust-building benefits (vibrant, long-term wellness, trust ingredients)
6. Journey CTA (START YOUR CLEAN NUTRITION JOURNEY)
7. Intimate product moment (hand holding capsules)
8. Transformation testimonial (radiant + grounded)

Clean label brands win with radical transparency.

I design + develop trust-first Shopify stores (Figma → Custom Code) where purity converts skeptics into believers.

Clean brand? DM

#ecommerce #UXDesign #ConversionRate #Shopify #CRO       #ecommercedesign #ConversionOptimization #UIUXDesign #WebDesign #ecommercebusiness #ShopifyDesign #ecommerceCRO #DigitalMarketing #SaaS #startups #growth #marketing