Roman Villard, CPA

Full Send Founder | Startup Junkie | Extrovert CPA | Second-Ball Birdie Golfer. Go Full Send.

[Roman Villard, CPA @FullSendCPA]

@antinertia Dope. Good work. Arcads!

[Roman Villard, CPA @FullSendCPA]

@luke_templin Say the analysis takes me 10 hours of my time. Depending on the relationship with the buyer, it could be well worth the time for the potential upside.

[Roman Villard, CPA @FullSendCPA]

My go to playlist for flow state work jams. In case anybody needed a new playlist going into 2025.

[Roman Villard, CPA @FullSendCPA]

@JacobBSchroeder @AlexxMiles__ Happy to host a ski day 🤙

[Roman Villard, CPA @FullSendCPA]

@RDriscollCPA Brilliant. @TriMerit - BTG feels like the most logical and ‘human’ conference to pull something like this off. I’d pay for it even. Then happy hour with kids, amazing.

[Roman Villard, CPA @FullSendCPA]

@RDriscollCPA Normalize asking “how does your firm benefit your and your team’s lives?”

[Roman Villard, CPA @FullSendCPA]

@NeverCallMeRich @CalebLJenkins All gone… it was a panic cut 😂

[Roman Villard, CPA @FullSendCPA]

@mazzcpa @_FinancialCents @dawnbrolin @bhallcpa @BlakeTOliver @ryanlazanis @LoganGrafTax Glad to hear it! Tough to pull off, but they’ve got their process nailed

[Roman Villard, CPA @FullSendCPA]

@LoganGrafTax 🥷👋

[Roman Villard, CPA @FullSendCPA]

@mazzcpa @_FinancialCents @dawnbrolin @bhallcpa @BlakeTOliver @ryanlazanis @LoganGrafTax How was your experience at workflowcon??

[Roman Villard, CPA @FullSendCPA]

Does anyone use practice protect and/or experience issues today? #TaxTwitter

[Financial Cents @_FinancialCents]

Today, 12 PM EST, the Accounting Flow Podcast will be going live with @GeraldineCarter and @FullSendCPA.

If you are stuck in the cycle of overwhelming work with no time for yourself or to even think strategically, set your reminders and join this live session here: https://t.co/cY2rpJqNQf

Don't forget to come with your questions too!

[Roman Villard, CPA @FullSendCPA]

@chaddavis @systemsixbooks Good dude that Josh Hall

[Roman Villard, CPA @FullSendCPA]

Connecting with some of the best in the biz here at #GustoNEXT.

@systemsixbooks Josh Hall CPA & Sarah Prevost

[Roman Villard, CPA @FullSendCPA]

@ChrisHervochon @systemsixbooks It was a treat 🤙 next time!

[Roman Villard, CPA @FullSendCPA]

@ToriMcKee6 @kellie_parks @fullsend @RCrabtreeCPA @NayoCarterGray @LoganGrafTax @capovario @MikeSyl36625988 @andreamacdcpa @JStaatsCPA @wifemomcpa100

[Roman Villard, CPA @FullSendCPA]

@LoganGrafTax The modern soup for the soul

[Roman Villard, CPA @FullSendCPA]

At our firm, we track sales metrics like a SaaS company - MRR, CAC, LTV, and ACV (Avg Contract Value).

The most interesting one to me is ACV. And it’s not about increasing prices. It’s more about aligning our value prop/pricing to the right client profile.

I just ran a 5 part series on CAS sales and GTM strategy on the CAS Minute podcast. It’s just barely scratching the surface 😈.

[Roman Villard, CPA @FullSendCPA]

@MeganTarnow It’s a lifetime metric, so not restricted to a time horizon, but for monthly / annual metrics, we would look more closely at averages in ACV & MRR by client

[Roman Villard, CPA @FullSendCPA]

@MeganTarnow Yep, Lifetime Value. It’s an ongoing metric as we only have 2yrs of data, but helps us understand our return on marketing efforts and where to pour future marketing dollars