FullSurge

FullSurge is a strategic consulting firm that helps clients achieve enduring, demand-driven growth through #brandstrategy and #marketingstrategy.

[FullSurge @FullSurge]

Would customers and prospects agree your brands are as differentiated and special as you'd like to believe? What makes your #brand indispensable? Download 2 free chapters of @MitchDuckler's, The Indispensable Brand. https://t.co/23HzPQIJTv #differentiation #BrandStrategy

[FullSurge @FullSurge]

Failure to evolve #brandstrategy in the realm of activation leads to a lack of #differentiation in a crowded marketplace. This lack of distinction hinders #brand recognition and customer loyalty as consumers struggle to perceive meaningful differences between competing brands.

[FullSurge @FullSurge]

How 3 Of the World's Most Valuable B2B Brands Evolved Their Positioning
https://t.co/QcoQETe6xH

[FullSurge @FullSurge]

What's Next? 6 Branding Trends to Watch in 2023
https://t.co/iBXq5BzYbn

[FullSurge @FullSurge]

How Businesses Are Embracing Metaverse Technologies To Create New Brand Narratives
https://t.co/CMvSjVR6Be

[FullSurge @FullSurge]

ESG: Brand Strategy and Positioning Through Greater Societal Purpose
https://t.co/nBKFdZDWKk

[FullSurge @FullSurge]

Can a Rebrand Reposition Burger King?
https://t.co/xTHI07r1fm

[FullSurge @FullSurge]

Considering a Rebrand? 9 Important Questions to Consider
https://t.co/Ryt8GTc7yx

[FullSurge @FullSurge]

Look deep into what you are providing your customers to understand why they wouldn't trust you, and become a 1 in 3 brand that owns customer trust.

Stats: 2019 Edelman Trust Barometer Special Report

[FullSurge @FullSurge]

Did you know 81% of consumers *need* to be able to trust a brand to do what is right *before* they're willing to buy? 🧵

[FullSurge @FullSurge]

You can do this through customer service, value, quality, convenience, positive reviews, giving back, etc.

[FullSurge @FullSurge]

Do you agree?

Share some examples of brands with a powerful positioning you’ve identified in the comments below!

#BrandPositioning #Branding #Marketing

[FullSurge @FullSurge]

Unique and memorable branding is the most important competitive advantage a company has.

Never compromise your brand.

[FullSurge @FullSurge]

Don’t make the mistake of not investing in your brand.

Why? 🧵👇

[FullSurge @FullSurge]

Meanwhile, a strong brand can withstand major shocks to the system and charge a premium price point.

It is much more resilient.

[FullSurge @FullSurge]

What are some ways you increase customer loyalty for your business?

[FullSurge @FullSurge]

Customer loyalty can be hard to come by but crucial to the long-term success of your business.

So, what are some ways you can attract & retain fiercely loyal customers? 🧵

[FullSurge @FullSurge]

6) Show them you care

Asking for feedback and listening to suggestions helps show that you care about your customer's opinions and experiences.