Accounts run by men receive roughly double the retweets of those run by women. Even online, we are talked for and talked over. Even online, men’s voices carry twice as much worth. It matters. When you see women writing about things that interest you, retweet us. It’s that simple.
"I wrote this book for the ones who need a dangerous dose of confidence, and the ones who don’t know, yet, that they are so much more capable than they think." - @TMFproject
https://t.co/AleIX5koNu
It’s 2019. We’re not tied to our desktops to work anymore, but we also want our clients to feel like they’re getting consistent, quality communication from us no matter where we are working from. “Sent from an iPhone” just doesn’t cut it!
With your brand adjectives and visual identity in mind, scour Pinterest for images that reflect the same mood or tone. Create a vision board of all the images you’re pulling, and pretty soon, you’ll start to see a theme emerge.
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You’ll want to limit varying fonts even more than you limit your colors. Too many font changes make for a distracting signature. If your brand standards include a web-safe font or approved standard font, use that to tie everything back to your branding.
Too many colors = too busy. Stay neutral and highlight certain parts, like your name, with a color from your brand’s color palette. Avoid light colors that may not read well on a white background.
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Too much information in an email signature is overwhelming. It’s best to include only the essentials such as your title, & your best contact information. The standard is about 4 lines of information, certainly no more than 7.
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Relevant content. While it can be tempting to write about or post things that are simply interesting to you, you’re writing as your business, not as yourself. Your readers are there for content related to whatever it is your business does—make sure you deliver in your blog.