Before you pitch a #local#SEO retainer, run the prospect's profile through a free audit and bring the score to the call. "Here's exactly where you stand and what we'd fix first" closes better than any deck.
NAP = name, address, phone. If those three don't match exactly across your profile, your website and your directory listings, you're asking Google to trust information it can't reconcile. Consistency is quiet, boring, and it works.
#GBP#GoogleBusinessProfile#GBPcentral
Set your #GBP holiday hours before the long weekend, not after the complaints. Few things earn a one-star faster than a customer who drove to a locked door your #GoogleBusinessProfile said was open.
If you only refreshes your #GoogleBusinessProfile when rankings drop, you're basically just reacting. A profile is a living asset: categories, hours, photos and reviews all drift. Check it on a schedule, not in a panic.
Profile completeness, category accuracy and reviews do most of the heavy lifting in local search. Photos matter, but they're the garnish. Plenty of businesses fuss over the garnish and ignore the plate
Local ranking has three inputs: relevance, distance, prominence. You can't move your building closer to the searcher. So spend your energy on the two you actually control.
#GBP#GoogleBusinessProfile
Most "GBP health scores" are a black box. You get a number and a vibe. Ask one question before you trust any of them: can you see exactly how it was calculated? If not, it's an opinion wearing a lab coat.
#GBP#GBPcentral
A 5.0 from 7 reviews loses to a 4.6 from 400 #GBP reviews. Searchers read volume as proof you've done this many times. Rating is the tiebreaker, not the headline.
"How many Google reviews do I need?"
The honest answer: at least as many as whoever's ranking above you. It's a moving target your competitors set, not a number on a chart. #GBP#GBPcentral
Your #GBP primary category decides which searches you're even allowed to appear for. Pick a vague one and the rest of your profile barely matters. It's the highest-leverage field most owners never reconsider after the day they set it. #GBPcentral
A 100% complete Google Business Profile and a good one are not the same thing. Two fully filled-in listings can score 30 points apart, because a generic primary category and a thin review base still cost you. Completeness is the floor. Optimization is the climb. #GBP #GoogleBusinessProfile
You can now embed your positive Google Business Profile score on your website. Give it a try. https://t.co/MVRWbEUnp7
#GBP#GoogleBusinessProfile#Announcement
Curious whether your #business qualifies for the Excellence Award? Run the same free audit our program uses. Under a minute, no signup, no card. You'll see your score across all nine categories and exactly where you stand against the criteria.
https://t.co/GSkwnSEre7 #Award