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7 second value proposition actions plan - Continued…
④ Spend £20 on two FB ad headlines - let clicks crown the winner
⑤ Tattoo it: print the final line on sticky notes; bin any idea that doesn’t reinforce it.
Five scrappy fixes for this week:
① Record 3 loyal customers—quote their exact words
② Billboard test: keep headline ≤ 7 words
③ Swap “We offer” for “You get” + outcome
...👇
Meet Lena the baker who spent 10 mins on sourdough stories. The hotel buyer chose a rival’s sharper line: “Premium desserts, delivered in 30 mins.” 🍰 When your headline is buried, sales vanish.
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Knowing what makes your business different versus your competitors is so important to your marketing. If you are not clear on this, why will your potential customers choose you?
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75% of small businesses don’t track their marketing performance.
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