For the best possible presentation performance under pressure, you don't just need the right mindset.
You also need the right HEARTset.
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When you are presenting, careful pre-performance calculation is more important than sparkling spontaneity.
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This is probably the most dispiriting thing that a client has ever said to me:
"Don't worry Graham. I have massively reduced the slide-count. Now I am only going to show 30. Maybe 35 tops."
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A picture may be worth a thousand words.
But this does NOT mean that you should try to cram a thousand words on every slide.
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In all your presentations, be far less concerned about information than you are about persuasion.
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The more words you put on a slide, the less compelling it will be.
The MOST compelling slides are those with no words at all.
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A remarkably effective way of making sure that a comment upsets the maximum number of people is to finish it with the words "just sayin".
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Effective presentation has 2 distinct phases:
1. Deciding what to say
2. Saying it
For optimal performance, between 1 and 2 there needs to be a GAP.
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When you are preparing and performing a virtual presentation, always assume that your worst enemy will be able to access a recording and show it to the rest of the world.
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Giving someone unasked for feedback on their speech goes down as well as a punch in the stomach.
As I said to the ambulance driver.
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Amateurs edit and rehearse their presentations until they are good.
Professionals edit and rehearse until they are OUTSTANDING.
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Every professional gymnastic routine finishes with a precisely brilliant DISMOUNT.
So should your speech
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Even the smallest of businesses can use the punchiest of Micro-Messages.
I saw this one a sign outside a Bespoke Laundry in Malta:
"Instant washing.
Instant ironing.
Instant sewing.
YOU CAN DROP YOUR PANTS HERE!"
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I once saw someone deliver a speech about the need to Listen More And Talk Less.
It took them nearly an hour.
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If you ask an audience to travel too far, it makes them ferociously determined to stay exactly where they are.
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If you are going to rely on memory alone, it's not good enough to just learn your speech.
You have to OWN it.
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