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#Strategicresearch and advisory case: See how go-to-market research in #China identified segments where our client's niche #chemical product had most appeal, and guided them towards a consultative direct sales approach. https://t.co/s99o162v1w
#Marketentry failures like B&Q in #China, Virgin Mobile in #Singapore, Siemens Siplace in #India can be avoided by investing a fraction of the capital at risk on cost-effective #gotomarket#analysis, ahead of time. Learn more at https://t.co/NNDB99RLYN
#Strategicresearch and advisory case: See how our insights on competitor pricing and value propositions, paired with insights on customer willingness to pay, guided #gotomarket strategy for a #software vendor in #Europe and the #MiddleEast. https://t.co/MAGK0lnENe
The route to success in a new market can often seem unclear and cluttered. Learn how a structured & rational #GoToMarket Strategy allows you to succeed in a #marketentry or rejuvenation situation. https://t.co/NNDB99RLYN
Looking at a new #marketentry? GGM’s approach to #MnA screening first establishes a picture of the ideal target company, then both hard facts and ‘soft’ information are used to assess each company, rank, map and recommend best-fit partners. https://t.co/34328GaCnW
Strategic #research & advisory case: See how our assessment of 20+ distributors’ business, compliance, and company culture identified three pre-qualified partners in #Thailand for our #medicalequipment client. https://t.co/C5f9Vh8fHw #partnerscreening
Strategic #partnering & M&A offers the opportunity to build international scale quickly. A well thought-out #partnerscreening exercise will guide you forward by providing information & tools to make the right decisions in line with your #strategy. https://t.co/34328GaCnW #mna
Strategic research & advisory case: See how we helped reposition a fine chemicals company in Australia, China & Thailand to boost flagging sales growth with a strategy founded on insights gathered directly from current & lapsed food ingredients customers. https://t.co/8MirSknRNj
#CustomerInsight is a hugely versatile #research & #analysis approach. One powerful application in #B2B markets is Voice-of-the-Customer, research that provides an objective understanding of your customer base. https://t.co/Ah3xvDFGQb
Strategic research & advisory case: See how we guided competitive pricing strategy in Europe & the Middle East for a medical software vendor, using insights on customer needs, willingness to pay & perceptions of our client's value offer vs the competition. https://t.co/MAGK0lnENe
Our approach to #B2B Customer Insight often focuses in one of three essential applications: 1. Market segmentation, 2. Customer behaviour & perception and 3. Voice of the customer. https://t.co/Ah3xvDFGQb #customerinsight
#Strategicresearch & advisory case: See how we polled #orthopaedic surgeons in SEA to map competitive strengths & weaknesses in the joint-replacement implants market, advise our client on where it stood, identify gaps & recommend positioning opportunities. https://t.co/G53zJPAevK