building https://t.co/m1wPaSzoM7 while also co-founding relevanceai. competing in the same space as coldiq, salescaptain, https://t.co/R85UuBeA06.
people ask "isn't that a conflict?"
no. it's context. i see the market from every angle. i know what works because i'm testing it from multiple positions simultaneously.
the founders who build multiple things in one space understand it deeper than anyone watching from the sidelines.
small teams with AI agents will eat big sales orgs alive over the next 2 years.
i'm watching companies with 5 people outpace teams of 50. not because they work harder. because they automated the operational layer and freed up humans to do the one thing AI can't: close.
the org chart of 2027 is 3 closers + a fleet of agents.
tested 4 enrichment providers on 742 contacts last month. exact same list.
results:
→ provider A found 61% of contacts
→ provider B found 58%
→ provider C found 39%
→ provider D found 9%
but the wildest part: only 24 emails were found by ALL four tools.
241 were found by just one.
your single enrichment provider is missing half your market and you don't even know it.
hot take: LinkedIn outbound is a 80-100 sends/day channel MAX.
if you're blasting 200+ connection requests daily, your account is already flagged and your accept rates prove it.
score every lead before they get a message. seniority, company fit, intent signals. if they don't pass, they don't get touched.
precision > volume. always.
the difference between GTM "thought leaders" and operators:
thought leaders: "outbound is evolving"
operators: here's my inbox placement at 97% on Outlook, here's the exact setup, here's the reply rate before and after
i don't have opinions about outbound. i have receipts.
connected Smartlead to Claude via MCP last month.
now i just... prompt. "show me underperforming campaigns." "flag mailboxes at risk." "generate client report."
the entire outbound ops workflow that used to take 2 hours of clicking around dashboards now takes one sentence.
this is what GTM looks like in 2026.
i do influencer marketing for B2B SaaS tools on LinkedIn. apollo, smartlead, latenode pay me to post about their products.
nobody talks about this playbook on X. so let me break it down:
→ build audience in a niche (GTM/sales)
→ use the tools yourself, document results
→ brands notice you and reach out
→ you get paid to post what you'd post anyway
it's the best business model nobody in B2B is talking about.
unpopular opinion: your sequence is too long.
7 emails over 21 days? you lost them after email 3.
i run 3-touch sequences now. tight copy, signal-based timing, infrastructure that actually lands in inbox. my reply rates are higher with 3 emails than they ever were with 7.
volume isn't velocity.
built a system last week that finds companies, scores them against my ICP, enriches contacts, and pushes qualified leads into outreach sequences.
fully automated. runs 24/7.
the entire "RevOps team of 8" is now 1 founder + 4 AI agents + Latenode orchestrating everything.
GTM twitter is about to explode. and i mean EXPLODE.
LinkedIn is saturated. every sales bro posts the same "here's my 5-step framework" content. the smartest operators are moving to X because the audience here actually engages instead of just dropping "great post 🔥" in comments.
if you're building in GTM and not posting on X yet, you're 6 months early to something massive.
the real cost of Clay isn't the subscription.
it's that 90% of teams pay $3K/mo and use it as a glorified spreadsheet. they run one enrichment formula and call it a day.
i use Clay every single day. it's my main tool. but the ROI comes from stacking 4-5 formulas deep, not from running a basic waterfall.
i wake up to booked meetings.
not because i'm special. because i built 4 AI agents that handle lead scoring, enrichment, routing, and reply management while i sleep.
your next SDR shouldn't be human. it should be an agent that never takes a sick day and works every timezone simultaneously.
4 tools. $1M ARR. zero ads.
most teams have 12 tools, 12 logins, and a weekly "why did this break" meeting.
the stack doesn't need to be complex. it needs to be connected.
most "outbound experts" have never opened a deliverability report in their life.
they'll tell you to rewrite your subject line for the 17th time while your domain reputation rots in the background.
fix infrastructure first. then worry about copy.
agencies charging $10K/mo to "build your ICP" is the biggest scam in B2B right now.
open your HubSpot. filter closed-won by ACV. look at industry, headcount, buying trigger.
that's your ICP. took 30 minutes. cost $0.
your best customers already told you who your next customers are. most teams are just too lazy to look.
"cold email is dead" is what people say when their infrastructure is broken and they don't know it. i've never seen a team with 97% inbox placement say cold email doesn't work. not once.
spent $0 on ads last year. grew to $1M ARR with a 4-tool stack. the secret isn't the tools though. it's the order you connect them. data → scoring → enrichment → outbound → AI replies. miss one step or do them out of order and the whole thing breaks.
i wake up to booked meetings now. not because i'm special. because i built a 4-tool system that runs while i sleep. latenode orchestrates. prospeo finds contacts. salesrobot handles replies. clay enriches. most teams use 8 tools and still can't explain why nothing converts.
i replaced my entire SDR's reply workflow with an AI agent 4 months ago. 35% more meetings booked. zero manual replies. and the conversations are better because the AI actually follows up on time instead of forgetting for 3 days.