The PSAs generated through this process have become viral memes. Internet using are creating their own sets of instructions using everything from hit songs, to movie monologues to popular memes.
Observation: A British teenager has developed a tool that allows users to create their own hand-washing PSA based off songs. Stages in the handwashing process are underlined by song lyrics, with the time it takes to sing the lyrics indicating how long the step should be practiced
You need something you know well enough that you can get through the full 20 seconds, and it turns out plenty of iconic songs, or even monologues, will do the trick.” – Caitlin Welsh of Mashable.
This is the three company’s attempt to appeal to the gamer demographic. Incentivising fitness in a way that is so intuitive and integrated may see more demographics willing to buy into these products. How would you use this technology to transform progress into rewards?
The project is centred around a soccer boot with a Google Jacquard chip inserted into the sole. The chip reads data like speed, kick strength and stamina and then reflects the stats onto users’ FIFA Ultimate team.
Observation: Adidas Japan, EA Sports and Google have released a video that teases their new line of wearable performance trackers. This particular set of tech is unique in that it can transform its reading into in-game performance.