Loop earplugs pulled in $44 million in 2022.
In 2023 they 3Xâd that and hit $126.5 million in sales.
Last year over $200M.
How did they do it?
â Audience persona segmentation
â Creative iteration
They pour a massive chunk of their budget into Meta - 95%+ of it on conversion campaigns. And it's working.
Their meta ad library is masterclass in running creative tests at scale- constant testing, learning and iterating.
They have 1,000 active static ads right now, experimenting with 3-4 variations of each campaign.
Letâs look at their ads. Theyâre targeting Gen Z and Millennials with nostalgia and colloquialisms that hit hard for these personas.
Broad concepts only get you so far. If you want to scale, you need to get granular. Persona segmentation is the key. Create content that hits each audience segmentâs sweet spot.
Then test it. Without testing, you'll never find your next winning angle.
Curious to see more? Weâve broke down their strategy in our 0 to 8 fig creative growth framework.
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Curious what #Deepseek means for Render and decentralized AI?
This weekâs Spaces broke it all down - from running AI models on consumer GPUs to how Render is shaping DePIN.
Catch the summary recap here:
https://t.co/JIFpCWw5eY
The AI revolution is happening
Render Network has one of the largest decentralized GPU networks across the globe, and we are excited to announce our AI Scouts program to onboard exciting AI projects.
Need GPUs? Get in touch. Read more:
https://t.co/rFZZg5AUbc
elizaOS by ai16z Leverages Hyperbolic's Decentralized Infrastructure to Scale AI Agents
Hyperbolic's GPU marketplace, verifiable inference, and AgentKit now power ElizaOS AI agents with scalable, reliable infrastructure, enabling developers to build more autonomous and capable AI systems.
Hyperbolic isnât just powering ElizaOS âitâs powering the biggest companies in AI and blockchain.
Weâre the only company providing scalable, decentralized AI infrastructure that seamlessly bridges both spaces.
We are 100,000 strongđȘ
Qubic has now reached the milestone of 100,000 followers on X and we are growing fast.
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